Traeger Wood Pellet Grills
Senior Manager, Growth Marketing
Traeger Wood Pellet Grills, Salt Lake City, Utah, United States, 84193
Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!
What You’ll Do
We are seeking a hands-on, results-driven DTC Growth Marketing Manager to drive executional excellence across meater.com, with an opportunity to support traeger.com over time. This role will own the day-to-day execution and performance of digital campaigns, website optimization, paid media programs, SEO/content strategy and lifecycle marketing initiatives for global direct-to-consumer (DTC) markets.
This is a tactically focused role that requires strong attention to detail, platform fluency, and experience operating in fast-paced eCommerce environments.
You will work closely with agency partners, internal stakeholders, and cross-functional teams to deliver growth and optimize performance across the customer journey.
This is an on-site position based at Traeger\'s HQ in Salt Lake City.
Key Responsibilities
DTC growth execution
Execute and optimize campaigns across paid search, social, display, affiliate and email/SMS in partnership with internal teams and external agencies
Own day-to-day performance tracking and analytics for campaigns, promotions, and landing pages
Partner with the web operations team to maintain product pages, navigation, banners, and site content
Collaborate with cross-functional teams to support promotional launches, new product drops, and testing roadmaps
Paid Media Management
Work with agency partners to brief campaigns, QA assets, monitor pacing and report on performance
Monitor performance reports across platforms and provide insights and optimizations
Track spend against budget, flag pacing issues, and partner with the finance team on actuals and forecast alignment
SEO & Content Optimization
Own the SEO content strategy for meater.com in partnership with the brand and web teams
Conduct keyword research, update on-site content (headlines, metadata, PDPs, category pages) and optimize for both rankings and conversion
Monitor SEO health and support technical SEO initiatives alongside developers and web ops
Lifecycle Marketing Support
Collaborate with the lifecycle marketing team to plan and deploy regional email/SMS campaigns
Coordinate product and promotional content across regions (US, CA, UK, DE, EU)
Monitor engagement metrics and support list segmentation, A/B testing, and automation flows
Site Optimization & A/B Testing
Identify conversion friction points using tools like GA4, heatmaps, and session replay
Coordinate A/B tests for landing pages, banners, and PDPs in partnership with UX and web team
Support experimentation and CRO roadmap development
Cross-Functional & Regional Collaboration
Align with global and regional teams on localized content, site experience, and campaign timing
Collaborate with creative and brand teams to ensure smooth execution and brand consistency
Provide post-campaign analysis and insights to inform future strategy
Key KPIs
meater.com traffic growth (paid + organic)
Conversion rate (CVR) and AOV improvements
ROAS and CAC (paid channels)
Lifecycle engagement and revenue per send
SEO keyword rankings, organic traffic, and bounce rate
Qualifications
5-7 years of experience in DTC/eCommerce execution roles, ideally in a consumer brand or agency setting
Strong working knowledge of Shopify Plus, Google Ads, Meta Ads, TikTok Ads, Braze, GA4, Looker Studio, affiliate platforms
Hands-on experience optimizing SEO strategies and content updates
Ability to manage multiple digital initiatives simultaneously and work cross-functionally
Solid analytical skills - can build reports, analyze performance, and identify improvement areas
Experience with A/B testing tools, heatmaps, and web analytics platforms
Bonus: experience supporting multiple regional markets (US, Canada, UK, Germany, EU)
Why You Will Love Working Here
Be part of the most disruptive force in outdoor cooking
Join a true team working towards a common goal
Culture of risk-taking, innovation, & quality
So. Much. Food.
Full medical/dental/vision package to fit your needs
401k to help you plan for the future
Individual professional development programs & initiatives to help you grow professionally
Great discounts on all things Traeger
EEO & Compliance
Traeger Grills is an equal opportunity employer. We are committed to ensuring a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by applicable law. Applicants may be asked to complete voluntary self-identification sections for veteran and disability status in accordance with applicable law. This information is used solely for compliance and reporting purposes and does not affect hiring decisions.
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What You’ll Do
We are seeking a hands-on, results-driven DTC Growth Marketing Manager to drive executional excellence across meater.com, with an opportunity to support traeger.com over time. This role will own the day-to-day execution and performance of digital campaigns, website optimization, paid media programs, SEO/content strategy and lifecycle marketing initiatives for global direct-to-consumer (DTC) markets.
This is a tactically focused role that requires strong attention to detail, platform fluency, and experience operating in fast-paced eCommerce environments.
You will work closely with agency partners, internal stakeholders, and cross-functional teams to deliver growth and optimize performance across the customer journey.
This is an on-site position based at Traeger\'s HQ in Salt Lake City.
Key Responsibilities
DTC growth execution
Execute and optimize campaigns across paid search, social, display, affiliate and email/SMS in partnership with internal teams and external agencies
Own day-to-day performance tracking and analytics for campaigns, promotions, and landing pages
Partner with the web operations team to maintain product pages, navigation, banners, and site content
Collaborate with cross-functional teams to support promotional launches, new product drops, and testing roadmaps
Paid Media Management
Work with agency partners to brief campaigns, QA assets, monitor pacing and report on performance
Monitor performance reports across platforms and provide insights and optimizations
Track spend against budget, flag pacing issues, and partner with the finance team on actuals and forecast alignment
SEO & Content Optimization
Own the SEO content strategy for meater.com in partnership with the brand and web teams
Conduct keyword research, update on-site content (headlines, metadata, PDPs, category pages) and optimize for both rankings and conversion
Monitor SEO health and support technical SEO initiatives alongside developers and web ops
Lifecycle Marketing Support
Collaborate with the lifecycle marketing team to plan and deploy regional email/SMS campaigns
Coordinate product and promotional content across regions (US, CA, UK, DE, EU)
Monitor engagement metrics and support list segmentation, A/B testing, and automation flows
Site Optimization & A/B Testing
Identify conversion friction points using tools like GA4, heatmaps, and session replay
Coordinate A/B tests for landing pages, banners, and PDPs in partnership with UX and web team
Support experimentation and CRO roadmap development
Cross-Functional & Regional Collaboration
Align with global and regional teams on localized content, site experience, and campaign timing
Collaborate with creative and brand teams to ensure smooth execution and brand consistency
Provide post-campaign analysis and insights to inform future strategy
Key KPIs
meater.com traffic growth (paid + organic)
Conversion rate (CVR) and AOV improvements
ROAS and CAC (paid channels)
Lifecycle engagement and revenue per send
SEO keyword rankings, organic traffic, and bounce rate
Qualifications
5-7 years of experience in DTC/eCommerce execution roles, ideally in a consumer brand or agency setting
Strong working knowledge of Shopify Plus, Google Ads, Meta Ads, TikTok Ads, Braze, GA4, Looker Studio, affiliate platforms
Hands-on experience optimizing SEO strategies and content updates
Ability to manage multiple digital initiatives simultaneously and work cross-functionally
Solid analytical skills - can build reports, analyze performance, and identify improvement areas
Experience with A/B testing tools, heatmaps, and web analytics platforms
Bonus: experience supporting multiple regional markets (US, Canada, UK, Germany, EU)
Why You Will Love Working Here
Be part of the most disruptive force in outdoor cooking
Join a true team working towards a common goal
Culture of risk-taking, innovation, & quality
So. Much. Food.
Full medical/dental/vision package to fit your needs
401k to help you plan for the future
Individual professional development programs & initiatives to help you grow professionally
Great discounts on all things Traeger
EEO & Compliance
Traeger Grills is an equal opportunity employer. We are committed to ensuring a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by applicable law. Applicants may be asked to complete voluntary self-identification sections for veteran and disability status in accordance with applicable law. This information is used solely for compliance and reporting purposes and does not affect hiring decisions.
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