Imaginuity
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Manager, Paid Social Media
role at
Imaginuity
About Imaginuity Imaginuity is a Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better – that's the spirit of Imaginuity. Learn more at www.imaginuity.com.
About The Position The
Manager, Paid Social Media
will lead paid strategies that grow our clients’ and agency’s online presence, drive engagement, and deliver measurable results. This role blends strategy with hands-on execution, including campaign creation and management, analytics, and team leadership.
This position will collaborate with Programmatic, Paid Search, SEO, Account Services, and Creative teams, reporting to the
Director of Paid Digital .
Essential Duties And Responsibilities
Manage a team of Social Media Associates to ensure high-quality execution and professional growth
Execute paid social campaigns across Meta (Facebook & Instagram), LinkedIn, and ideally additional platforms such as X (Twitter), Pinterest, TikTok, and Snapchat
Develop and execute paid social strategies that increase brand reach, engagement, and conversions
Define and track KPIs (CTR, ROAS, cost per lead, engagement rate), delivering clear performance reports and insights
Optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI
Collaborate with Creative, Paid Media, SEO, and Client Partnerships to deliver integrated, data-informed campaigns
Facilitate the creation of video, copy, and visual assets optimized for platform algorithms and audience behaviors
Build and maintain strong client relationships, identifying opportunities for account growth
Preferred Qualifications
Bachelor’s degree in Marketing, Advertising, or related field preferred or equivalent experience
4+ years of experience managing paid social campaigns with proven results in improving KPIs such as CTR, engagement rate, ROAS, and CPL; organic social media management experience is a plus
Management or supervisor experience is preferred
Experience working with paid social channels including Meta (Facebook and Instagram), LinkedIn, bonus points for X (Twitter), Pinterest, TikTok, and Snapchat
Demonstrated ability to analyze performance data and translate insights into measurable optimizations that drive growth
Experience with A/B testing, audience segmentation, and budget optimization to maximize ROI
Skilled in content strategy and developing assets informed by performance metrics (video, copy, photography)
Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Meta Ads Manager, Google Analytics)
Strong track record of cross-functional collaboration to deliver integrated marketing campaigns
Excellent communication, presentation, and client relationship management skills with a history of supporting account growth
What We Offer You
90% of employee medical paid by the company (coverage for individuals)
50% of employee dental paid by the company
Short-Term Disability Insurance
Supplemental Healthcare
401k Employer Match (100% match up to 6% of salary)
6 Weeks of Paid Time Off (PTO)
Annual Bonus Plan
Paid Parental Leave
Hybrid Work Environment
Generous Employee Referral Program
Casual Dress Code
Free Snacks & Beverages
Mentoring Opportunities
Professional Development Opportunities
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, creed, national origin, age, disability, sexual orientation, marital status, military or veteran status, ancestry, or any other characteristic protected under applicable federal, state, or local law. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
#J-18808-Ljbffr
Manager, Paid Social Media
role at
Imaginuity
About Imaginuity Imaginuity is a Dallas, Texas based performance marketing company that combines human intelligence, data intelligence and artificial intelligence to help marketing perform better across brand experience, media, website development and search engine optimization. When you know better, you do better – that's the spirit of Imaginuity. Learn more at www.imaginuity.com.
About The Position The
Manager, Paid Social Media
will lead paid strategies that grow our clients’ and agency’s online presence, drive engagement, and deliver measurable results. This role blends strategy with hands-on execution, including campaign creation and management, analytics, and team leadership.
This position will collaborate with Programmatic, Paid Search, SEO, Account Services, and Creative teams, reporting to the
Director of Paid Digital .
Essential Duties And Responsibilities
Manage a team of Social Media Associates to ensure high-quality execution and professional growth
Execute paid social campaigns across Meta (Facebook & Instagram), LinkedIn, and ideally additional platforms such as X (Twitter), Pinterest, TikTok, and Snapchat
Develop and execute paid social strategies that increase brand reach, engagement, and conversions
Define and track KPIs (CTR, ROAS, cost per lead, engagement rate), delivering clear performance reports and insights
Optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI
Collaborate with Creative, Paid Media, SEO, and Client Partnerships to deliver integrated, data-informed campaigns
Facilitate the creation of video, copy, and visual assets optimized for platform algorithms and audience behaviors
Build and maintain strong client relationships, identifying opportunities for account growth
Preferred Qualifications
Bachelor’s degree in Marketing, Advertising, or related field preferred or equivalent experience
4+ years of experience managing paid social campaigns with proven results in improving KPIs such as CTR, engagement rate, ROAS, and CPL; organic social media management experience is a plus
Management or supervisor experience is preferred
Experience working with paid social channels including Meta (Facebook and Instagram), LinkedIn, bonus points for X (Twitter), Pinterest, TikTok, and Snapchat
Demonstrated ability to analyze performance data and translate insights into measurable optimizations that drive growth
Experience with A/B testing, audience segmentation, and budget optimization to maximize ROI
Skilled in content strategy and developing assets informed by performance metrics (video, copy, photography)
Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Meta Ads Manager, Google Analytics)
Strong track record of cross-functional collaboration to deliver integrated marketing campaigns
Excellent communication, presentation, and client relationship management skills with a history of supporting account growth
What We Offer You
90% of employee medical paid by the company (coverage for individuals)
50% of employee dental paid by the company
Short-Term Disability Insurance
Supplemental Healthcare
401k Employer Match (100% match up to 6% of salary)
6 Weeks of Paid Time Off (PTO)
Annual Bonus Plan
Paid Parental Leave
Hybrid Work Environment
Generous Employee Referral Program
Casual Dress Code
Free Snacks & Beverages
Mentoring Opportunities
Professional Development Opportunities
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, creed, national origin, age, disability, sexual orientation, marital status, military or veteran status, ancestry, or any other characteristic protected under applicable federal, state, or local law. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
#J-18808-Ljbffr