Relay
Overview
Relay is an all-in-one, collaborative money management platform focused on helping small businesses thrive. We are building for employer SMBs and their finance function, delivering a human-centric customer experience. We are seeking a Senior Product Marketing Manager to join our fast-growing Product Marketing team and drive strategy, inform roadmaps, and unlock adoption through launches, insights, and storytelling. Applicants must be located in the New York City metropolitan area or the surrounding tri-state region (New York, New Jersey, or Connecticut). What You’ll Be Doing
Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate with Product Management and Brand/Design to align product strategy with market opportunities and growth potential. Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment and iterate improvements. Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives. Ensure launches are informed by customer needs and tied to measurable business outcomes. Customer & Competitive Insights: Lead research to understand user needs and market trends. Translate insights into positioning and messaging that resonates across the customer journey and marketing channels. Cross-Functional Collaboration: Work with Product, Data, Brand/Design, Demand Gen, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences. Project Management: Lead product launches cross-functionally to hit targets and enable internal teams on time. Who You Are
5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with SMB experience. Proven track record of launching products/features, driving adoption, and delivering tangible outcomes. Data-driven storyteller able to craft narratives that resonate with stakeholders and customers. Customer champion who translates insights into messaging and positioning. Trusted voice of the customer, especially when they’re not in the room. Exceptional project management skills with the ability to influence cross-functional stakeholders and meet deadlines. Metrics-driven with KPIs, reporting requirements, and partnership with Data to produce quality reports. Thrives in fast-paced environments with ownership mindset. Our Commitment to You
Competitive salary and meaningful equity with ownership in Relay. Comprehensive health benefits (medical, dental, vision) for you and dependents. Flexible vacation and time off: 15 vacation days, 5 flex days, plus a holiday office closure period. Parental leave with 12 weeks off and 100% salary top-up for all full-time employees. Remote work environment with occasional visits to the Toronto office; travel and accommodations covered. Dog-friendly space and a focus on personal and professional growth through mentorship and coaching. Top-tier equipment and a Mac-first environment to support your work. Social connection through company-wide events and networking opportunities. Interview Process
Stage 1: 30-minute Google Meet with a Talent team member. Stage 2: 45-minute Google Meet with the Director, Product Marketing. Stage 3: 30-minute Google Meet with a Leadership team member. Stage 4: Take-home case study followed by a 60-minute Google Meet with the team. Why Relay Might Be the Perfect Fit
You push relentlessly for reinvention and enjoy driving change. You crave autonomy and ownership of big challenges. You own your work and seek impact over task completion. You thrive in ambiguity and seek growth, not staying in the comfort zone. You measure success by impact and results, not noise. You are energized by complex problems and iterative, collaborative work. You welcome feedback as a tool for learning and improvement. You’re here for more than a job and are motivated by Relay’s mission to help small businesses thrive. Our Promise
Relay is committed to empowering people to make meaningful contributions, with support to take risks, ask tough questions, and grow your career. We encourage bold thinking and ownership. What’s Important to Us
We believe diversity strengthens teams and are an equal opportunity employer. We welcome candidates from diverse backgrounds and experiences. We will provide accommodations at any stage of the hiring process upon request. Compensation range: $144.5K - $170K.
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Relay is an all-in-one, collaborative money management platform focused on helping small businesses thrive. We are building for employer SMBs and their finance function, delivering a human-centric customer experience. We are seeking a Senior Product Marketing Manager to join our fast-growing Product Marketing team and drive strategy, inform roadmaps, and unlock adoption through launches, insights, and storytelling. Applicants must be located in the New York City metropolitan area or the surrounding tri-state region (New York, New Jersey, or Connecticut). What You’ll Be Doing
Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate with Product Management and Brand/Design to align product strategy with market opportunities and growth potential. Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment and iterate improvements. Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives. Ensure launches are informed by customer needs and tied to measurable business outcomes. Customer & Competitive Insights: Lead research to understand user needs and market trends. Translate insights into positioning and messaging that resonates across the customer journey and marketing channels. Cross-Functional Collaboration: Work with Product, Data, Brand/Design, Demand Gen, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences. Project Management: Lead product launches cross-functionally to hit targets and enable internal teams on time. Who You Are
5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with SMB experience. Proven track record of launching products/features, driving adoption, and delivering tangible outcomes. Data-driven storyteller able to craft narratives that resonate with stakeholders and customers. Customer champion who translates insights into messaging and positioning. Trusted voice of the customer, especially when they’re not in the room. Exceptional project management skills with the ability to influence cross-functional stakeholders and meet deadlines. Metrics-driven with KPIs, reporting requirements, and partnership with Data to produce quality reports. Thrives in fast-paced environments with ownership mindset. Our Commitment to You
Competitive salary and meaningful equity with ownership in Relay. Comprehensive health benefits (medical, dental, vision) for you and dependents. Flexible vacation and time off: 15 vacation days, 5 flex days, plus a holiday office closure period. Parental leave with 12 weeks off and 100% salary top-up for all full-time employees. Remote work environment with occasional visits to the Toronto office; travel and accommodations covered. Dog-friendly space and a focus on personal and professional growth through mentorship and coaching. Top-tier equipment and a Mac-first environment to support your work. Social connection through company-wide events and networking opportunities. Interview Process
Stage 1: 30-minute Google Meet with a Talent team member. Stage 2: 45-minute Google Meet with the Director, Product Marketing. Stage 3: 30-minute Google Meet with a Leadership team member. Stage 4: Take-home case study followed by a 60-minute Google Meet with the team. Why Relay Might Be the Perfect Fit
You push relentlessly for reinvention and enjoy driving change. You crave autonomy and ownership of big challenges. You own your work and seek impact over task completion. You thrive in ambiguity and seek growth, not staying in the comfort zone. You measure success by impact and results, not noise. You are energized by complex problems and iterative, collaborative work. You welcome feedback as a tool for learning and improvement. You’re here for more than a job and are motivated by Relay’s mission to help small businesses thrive. Our Promise
Relay is committed to empowering people to make meaningful contributions, with support to take risks, ask tough questions, and grow your career. We encourage bold thinking and ownership. What’s Important to Us
We believe diversity strengthens teams and are an equal opportunity employer. We welcome candidates from diverse backgrounds and experiences. We will provide accommodations at any stage of the hiring process upon request. Compensation range: $144.5K - $170K.
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