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SHADOW

Director, Social Media

SHADOW, New York, New York, us, 10261

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Overview

SHADOW is seeking a dynamic Social Media Director who will enhance our entire social media strategy for the agency and its diverse clientele. This is a senior leadership position, reporting directly to the AVP, Social. The successful candidate will mentor, manage, and inspire a growing social media team, ensuring optimal client service and strategic alignment with SHADOW's overarching goals. The ideal candidate should bring 7+ years of hands-on experience in social media marketing within a leading agency environment. What You Bring

Strategic Leadership: Profound understanding of social platforms, emerging trends, and the ability to formulate strategies that drive client brand narratives effectively. Impeccable Writing Skills: Ability to adapt voice, tone, and style to suit diverse clients and audiences, with strong storytelling in the digital age. Operational Excellence: Mastery in project management and the ability to pivot strategies in line with evolving trends, news, or social discussions. Team Leadership: Experience mentoring and growing a team, with the ability to work cross-functionally within the agency. Analytical Prowess: Skill in discerning patterns in data and turning analytics into actionable strategy and robust campaign enhancements. Technical Experience: Proficiency with social media analytics tools such as Dash, Sprout Social, Brandwatch or similar platforms and the ability to guide team members in their use. Paid Social Expertise: Experience overseeing both paid and organic workstreams, and setting up paid social campaigns in partnership with media agencies or directly with platforms. What You Do

Strategic Oversight: Direct the development, refinement, and execution of social media strategies for agency clients, ensuring content strategy aligns with broader marketing campaigns and brand narratives. Agency Brand Stewardship: Guide SHADOW's social media narrative through content calendar creation, asset development, copywriting, and high-level reviews. Team Management: Oversee Social Media Managers, Community Manager and Coordinator, providing guidance, training, and professional development opportunities. Innovation and Excellence: Elevate quality and impact of social strategies by driving content ideation sessions, approving creative briefs, and ensuring outputs match strategic intent. Stakeholder Collaboration: Work with internal creative teams and client-side contacts to ensure seamless content flow, timely deliveries, and strategy alignment. Innovation and Trend-spotting: Identify new social platforms, tools, and strategies that offer a competitive edge. Performance Analysis: Supervise data compilation and analysis, ensuring reports offer clear insights, actionable recommendations, and strategic direction for clients and internal stakeholders. Annual Compensation

$110,000 - $150,000 per year (commensurate with experience) What We Provide

Medical, dental, and vision insurance Generous PTO and paid holidays Dedicated mental health days Unlimited sick time Paid volunteer time off (40 hours annually) 401(k) retirement plan with matching Pre-tax commuter and healthcare benefits 12 weeks paid parental leave Individualized career mapping Summer Fridays (early close on Fridays Memorial Day through Labor Day) Hybrid work schedule (1-3 days in office per week, depending on role) Note: The company reserves the right to modify, amend, or terminate these benefits at any time and for any reason. Additional Information

SHADOW promotes a diverse and high-performing company culture. SHADOW is dedicated to providing equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation. All your information will be kept confidential according to EEO guidelines. Seniority level

Director Employment type

Full-time Job function

Marketing and Sales Industries

Public Relations and Communications Services

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