Experity
Overview
Marketing Operations Analyst is a technical, systems-oriented role supporting the optimization of marketing platforms and the advancement of automation across the go-to-market (GTM) engine. The role emphasizes smarter tool utilization, automation of repetitive processes, and outcome improvement through logic and data integration. The Marketing Operations Analyst will help operate and evolve our marketing automation systems—most critically, Pardot and Salesforce—while supporting the rollout and maintenance of new tools, including AI-based top-of-funnel automation. Your work will ensure campaign workflows are accurate, scalable, and ready for the next generation of marketing technology. The position requires a technical mindset and a passion for process improvement. You’ll start by supporting execution—then grow into a builder of automations, integrations, and marketing workflows that scale.
Responsibilities
Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
Other duties as assigned.
Education
Bachelors Degree or equivalent combination of education and experience.
Travel
Ability to travel as needed (minimal).
Experience
Two years of experience in Marketing Operations, Marketing Automation, or a similar systems-focused role.
Experience using Salesforce and Pardot (Account Engagement).
Strong attention to detail and process, with a logic-first approach to automation and troubleshooting.
Comfortable editing HTML and managing asset templates.
Preferred
Experience with marketing project management tools (e.g., Wrike).
Exposure to AI-powered marketing tools or lead qualification workflows.
Familiarity with other marketing systems (e.g., Hubspot, Drift, Demandbase).
Experience with automation tools like Zapier, Make, N8N, or similar.
Compensation
Budgeted between $66,900 and $85,000 dependent upon years of applicable experience.
Our values and related notes
Team First
Lift Others Up
Share Openly
Set and Crush Goals
Delight the Client
#J-18808-Ljbffr
Marketing Operations Analyst is a technical, systems-oriented role supporting the optimization of marketing platforms and the advancement of automation across the go-to-market (GTM) engine. The role emphasizes smarter tool utilization, automation of repetitive processes, and outcome improvement through logic and data integration. The Marketing Operations Analyst will help operate and evolve our marketing automation systems—most critically, Pardot and Salesforce—while supporting the rollout and maintenance of new tools, including AI-based top-of-funnel automation. Your work will ensure campaign workflows are accurate, scalable, and ready for the next generation of marketing technology. The position requires a technical mindset and a passion for process improvement. You’ll start by supporting execution—then grow into a builder of automations, integrations, and marketing workflows that scale.
Responsibilities
Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
Other duties as assigned.
Education
Bachelors Degree or equivalent combination of education and experience.
Travel
Ability to travel as needed (minimal).
Experience
Two years of experience in Marketing Operations, Marketing Automation, or a similar systems-focused role.
Experience using Salesforce and Pardot (Account Engagement).
Strong attention to detail and process, with a logic-first approach to automation and troubleshooting.
Comfortable editing HTML and managing asset templates.
Preferred
Experience with marketing project management tools (e.g., Wrike).
Exposure to AI-powered marketing tools or lead qualification workflows.
Familiarity with other marketing systems (e.g., Hubspot, Drift, Demandbase).
Experience with automation tools like Zapier, Make, N8N, or similar.
Compensation
Budgeted between $66,900 and $85,000 dependent upon years of applicable experience.
Our values and related notes
Team First
Lift Others Up
Share Openly
Set and Crush Goals
Delight the Client
#J-18808-Ljbffr