GreenPoint Ag
Overview
Sr. Manager- Marketing, Events & Growth
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GreenPoint Ag GreenPoint Ag is a leading provider of crop input products, services, and technology solutions for farmers in the southern United States. Our company is committed to providing innovative solutions and exceptional customer service to help farmers maximize their yield potential and profitability. Responsibilities
Develop and execute a growth strategy that integrates events, campaigns, and market insights to generate qualified leads and accelerate the sales pipeline. Plan and oversee customer and industry events (conferences, trade shows, hosted events) that increase brand visibility, attract prospects, and drive engagement. Partner cross-departmentally with Sales, Operations, Marketing, and Customer Experience to align growth initiatives with business goals and ensure seamless execution. Collaborate with the Digital Marketing Manager to connect event and lead generation programs with product and services marketing campaigns. Work alongside the Digital Transformation Manager to utilize digital platforms and the customer portal as channels for lead capture, customer engagement, and pipeline growth. Design and manage multi-channel lead generation campaigns leveraging events, digital marketing, and strategic partnerships. Conduct market analysis and competitive intelligence to identify opportunities, customer trends, and emerging growth areas. Manage budgets, vendor relationships, and external partners to maximize impact and ROI of growth initiatives. Track, measure, and report on key growth metrics including lead volume, conversion rates, and contribution to revenue pipeline. Lead, coach, and develop a high-performing team that executes growth campaigns, events, and analysis with excellence. Continuously innovate and optimize programs to improve customer engagement and accelerate business development. Required Qualifications
Bachelor’s degree in marketing, agriculture, or related field OR 8 years of experience in marketing-related positions or hospitality. At least 2 years of experience in an agronomic and/or business management role supporting ag technology and/or agronomy. The Senior Manager position requires the desire to obtain knowledge of products, technology, and agronomy. In addition, a wide degree of flexibility, interpersonal skills, and creativity are required. Knowledge, Skills & Abilities
Strong understanding of growth marketing principles and the sales funnel, from awareness to pipeline creation. Expertise in event strategy and execution as a demand generation tool. Knowledge of digital marketing strategies, marketing automation, and CRM platforms, and ability to align them with growth initiatives. Experience working cross-departmentally with sales, operations, digital marketing, and digital transformation teams. Analytical skills to conduct market research, segmentation, and performance analysis. Exceptional leadership, project management, and cross-functional collaboration abilities. Strong communication and presentation skills, with the ability to influence executives and stakeholders. Ability to manage multiple priorities in a fast-paced, high-growth environment. Work Environment
While performing the duties of this job, the employee regularly works in an office setting. Travel
This role requires some travel for major events such as trade shows, company meetings, customer events, and field days. EEO Commitment
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, ethnicity, sex, pregnancy, sexual orientation, gender identity/expression, including transgender identity, religion, disability, age, genetics, active military or veteran status and any other characteristics protected under applicable federal or state law. Job Details
Seniority level: Mid-Senior level Employment type: Part-time Job function: Marketing and Sales Industries: Farming, Retail, and Wholesale
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Sr. Manager- Marketing, Events & Growth
at
GreenPoint Ag GreenPoint Ag is a leading provider of crop input products, services, and technology solutions for farmers in the southern United States. Our company is committed to providing innovative solutions and exceptional customer service to help farmers maximize their yield potential and profitability. Responsibilities
Develop and execute a growth strategy that integrates events, campaigns, and market insights to generate qualified leads and accelerate the sales pipeline. Plan and oversee customer and industry events (conferences, trade shows, hosted events) that increase brand visibility, attract prospects, and drive engagement. Partner cross-departmentally with Sales, Operations, Marketing, and Customer Experience to align growth initiatives with business goals and ensure seamless execution. Collaborate with the Digital Marketing Manager to connect event and lead generation programs with product and services marketing campaigns. Work alongside the Digital Transformation Manager to utilize digital platforms and the customer portal as channels for lead capture, customer engagement, and pipeline growth. Design and manage multi-channel lead generation campaigns leveraging events, digital marketing, and strategic partnerships. Conduct market analysis and competitive intelligence to identify opportunities, customer trends, and emerging growth areas. Manage budgets, vendor relationships, and external partners to maximize impact and ROI of growth initiatives. Track, measure, and report on key growth metrics including lead volume, conversion rates, and contribution to revenue pipeline. Lead, coach, and develop a high-performing team that executes growth campaigns, events, and analysis with excellence. Continuously innovate and optimize programs to improve customer engagement and accelerate business development. Required Qualifications
Bachelor’s degree in marketing, agriculture, or related field OR 8 years of experience in marketing-related positions or hospitality. At least 2 years of experience in an agronomic and/or business management role supporting ag technology and/or agronomy. The Senior Manager position requires the desire to obtain knowledge of products, technology, and agronomy. In addition, a wide degree of flexibility, interpersonal skills, and creativity are required. Knowledge, Skills & Abilities
Strong understanding of growth marketing principles and the sales funnel, from awareness to pipeline creation. Expertise in event strategy and execution as a demand generation tool. Knowledge of digital marketing strategies, marketing automation, and CRM platforms, and ability to align them with growth initiatives. Experience working cross-departmentally with sales, operations, digital marketing, and digital transformation teams. Analytical skills to conduct market research, segmentation, and performance analysis. Exceptional leadership, project management, and cross-functional collaboration abilities. Strong communication and presentation skills, with the ability to influence executives and stakeholders. Ability to manage multiple priorities in a fast-paced, high-growth environment. Work Environment
While performing the duties of this job, the employee regularly works in an office setting. Travel
This role requires some travel for major events such as trade shows, company meetings, customer events, and field days. EEO Commitment
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, ethnicity, sex, pregnancy, sexual orientation, gender identity/expression, including transgender identity, religion, disability, age, genetics, active military or veteran status and any other characteristics protected under applicable federal or state law. Job Details
Seniority level: Mid-Senior level Employment type: Part-time Job function: Marketing and Sales Industries: Farming, Retail, and Wholesale
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