Genentech
Director, Performance Marketing Engagement Lead
Genentech, San Francisco, California, United States, 94199
The Position
Director, Marketing Performance Marketing Engagement Lead Location South San Francisco, CA
Relocation assistance is not available at this time.
Overview
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers to health systems to prescribers and patients. Marketers are storytellers who inform positioning, deliver customer-led content, and design integrated experiences in partnership with networked teams. This Director, Marketing Performance Marketing is integral to delivering the Digital Marketing Vision. The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and focuses on four key areas, including Performance Marketing. The candidate will report to the Senior Director, Performance Marketing and lead engagement and adoption of performance marketing practices with brand teams, ensuring training, tools, and methodologies meet brand goals and drive efficient outcomes at scale. Key Job Responsibilities
Serve as a Performance Marketing expert and business lead, driving complex change from current to future state
Enable transitions by implementing new capabilities, coaching teams, and partnering on training content
Lead champion team, coaching and measuring successful adoption of changes
Lead change management initiatives with brand teams, ensuring a seamless transition to new Performance Marketing strategies, practices, and processes
Onboard each brand into Performance Marketing practices
Design and deliver comprehensive training on bespoke Performance Marketing topics, tailored to brand needs
Build partnerships with brand marketing to surface needs and opportunities
Document and report on the health of Performance Marketing engagement and escalate challenges
Lead or support special projects, such as large-group presentations, trainings, and workshops; represent best practices across DMO
Identify processes in need of revision and work with Enablement and Process Lead to address them
Collaborate with cross-functional partners to identify capabilities/platforms to be delivered by partners and used across marketing
Partner with marketers and agencies to identify opportunities for optimizing performance and develop robust measurement plans
Identify opportunities to leverage advanced performance marketing capabilities for strategic business challenges
Conduct regular office hours to offer direct support to brand teams on performance marketing tools and methodologies
Establish forums for cross-brand knowledge sharing and best practice dissemination
Provide strategic input to inform the evolution of the enterprise performance marketing roadmap, tool development, and training programs
Collaborate with brand leadership to align initiatives with franchise/portfolio and commercial objectives
Advocate for standardized performance marketing measurement frameworks and governance across engaged brand teams
Evaluate external agency partners for performance marketing objectives and adoption of new capabilities
Demonstrates Advanced Proficiency within Key Competencies
Marketing Directors are expected to perform at the Advanced level, defined as modeling competencies with sophistication and elevating others’ skills. Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Project & Vendor Management
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Who You Are
Minimum Candidate Qualifications & Experience Bachelor's degree
8 years minimum work experience, with 6 years of commercial experience (sales, marketing, market access or customer insights), two of which must be in marketing
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution
Experience contributing to brand strategy development and executing integrated marketing plans that align with strategic business objectives
Significant experience in performance marketing roles, applying data-driven insights to manage, measure, and optimize campaigns across channels
Hands-on experience using marketing analytics platforms and BI tools to translate data into actionable recommendations
Proven ability to interpret and synthesize complex data from diverse sources to identify trends and inform marketing narratives
Experience operating in a data-driven marketing environment and championing data in decision-making
Preferred: MBA or related graduate degree preferred
Marketing experience in relevant industries
Experience in managed care, pharmaceutical, or biotech customer engagement
Experience creating strategies and tactics that strengthen market positioning and drive high-value outcomes
Experience with marketing measurement tools (e.g., MMM) or ability to interpret results for strategic decisions
Experience with dashboards or platform tools to inform campaigns
Proficiency with web analytics and CX tools (e.g., Content Square, Google Analytics, Adobe Analytics)
Experience with incrementality testing to measure true impact
Experience applying performance marketing in pharmaceutical or biotech marketing
Strong change management experience to drive adoption of new analytics tools and data-driven processes
Ability to drive a data-driven marketing practice focusing on metrics that matter
Experience with working with media partners to optimize campaigns
Broad experience in digital marketing and digital media
Ability to think with an enterprise mindset
Ability to thrive in ambiguity and transformational change
Strong customer orientation and adaptability
Strong business acumen and presentation skills
Excellent interpersonal, leadership, and communication skills
Benefits and Legal
The salary range for this position is $187,100 - $347,500, based on location in CA. Actual pay will be determined by experience, qualifications, location, and other factors. A discretionary annual bonus may be available. Benefits details available at the linked page. Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat all employees and applicants on the basis of merit, qualifications, and competence. The policy prohibits unlawful discrimination, including based on protected veteran status and disabilities, in accordance with applicable laws. If you require an accommodation in relation to the online application process, please contact us via the accommodations for applicants process.
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Director, Marketing Performance Marketing Engagement Lead Location South San Francisco, CA
Relocation assistance is not available at this time.
Overview
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers to health systems to prescribers and patients. Marketers are storytellers who inform positioning, deliver customer-led content, and design integrated experiences in partnership with networked teams. This Director, Marketing Performance Marketing is integral to delivering the Digital Marketing Vision. The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and focuses on four key areas, including Performance Marketing. The candidate will report to the Senior Director, Performance Marketing and lead engagement and adoption of performance marketing practices with brand teams, ensuring training, tools, and methodologies meet brand goals and drive efficient outcomes at scale. Key Job Responsibilities
Serve as a Performance Marketing expert and business lead, driving complex change from current to future state
Enable transitions by implementing new capabilities, coaching teams, and partnering on training content
Lead champion team, coaching and measuring successful adoption of changes
Lead change management initiatives with brand teams, ensuring a seamless transition to new Performance Marketing strategies, practices, and processes
Onboard each brand into Performance Marketing practices
Design and deliver comprehensive training on bespoke Performance Marketing topics, tailored to brand needs
Build partnerships with brand marketing to surface needs and opportunities
Document and report on the health of Performance Marketing engagement and escalate challenges
Lead or support special projects, such as large-group presentations, trainings, and workshops; represent best practices across DMO
Identify processes in need of revision and work with Enablement and Process Lead to address them
Collaborate with cross-functional partners to identify capabilities/platforms to be delivered by partners and used across marketing
Partner with marketers and agencies to identify opportunities for optimizing performance and develop robust measurement plans
Identify opportunities to leverage advanced performance marketing capabilities for strategic business challenges
Conduct regular office hours to offer direct support to brand teams on performance marketing tools and methodologies
Establish forums for cross-brand knowledge sharing and best practice dissemination
Provide strategic input to inform the evolution of the enterprise performance marketing roadmap, tool development, and training programs
Collaborate with brand leadership to align initiatives with franchise/portfolio and commercial objectives
Advocate for standardized performance marketing measurement frameworks and governance across engaged brand teams
Evaluate external agency partners for performance marketing objectives and adoption of new capabilities
Demonstrates Advanced Proficiency within Key Competencies
Marketing Directors are expected to perform at the Advanced level, defined as modeling competencies with sophistication and elevating others’ skills. Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Project & Vendor Management
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Who You Are
Minimum Candidate Qualifications & Experience Bachelor's degree
8 years minimum work experience, with 6 years of commercial experience (sales, marketing, market access or customer insights), two of which must be in marketing
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution
Experience contributing to brand strategy development and executing integrated marketing plans that align with strategic business objectives
Significant experience in performance marketing roles, applying data-driven insights to manage, measure, and optimize campaigns across channels
Hands-on experience using marketing analytics platforms and BI tools to translate data into actionable recommendations
Proven ability to interpret and synthesize complex data from diverse sources to identify trends and inform marketing narratives
Experience operating in a data-driven marketing environment and championing data in decision-making
Preferred: MBA or related graduate degree preferred
Marketing experience in relevant industries
Experience in managed care, pharmaceutical, or biotech customer engagement
Experience creating strategies and tactics that strengthen market positioning and drive high-value outcomes
Experience with marketing measurement tools (e.g., MMM) or ability to interpret results for strategic decisions
Experience with dashboards or platform tools to inform campaigns
Proficiency with web analytics and CX tools (e.g., Content Square, Google Analytics, Adobe Analytics)
Experience with incrementality testing to measure true impact
Experience applying performance marketing in pharmaceutical or biotech marketing
Strong change management experience to drive adoption of new analytics tools and data-driven processes
Ability to drive a data-driven marketing practice focusing on metrics that matter
Experience with working with media partners to optimize campaigns
Broad experience in digital marketing and digital media
Ability to think with an enterprise mindset
Ability to thrive in ambiguity and transformational change
Strong customer orientation and adaptability
Strong business acumen and presentation skills
Excellent interpersonal, leadership, and communication skills
Benefits and Legal
The salary range for this position is $187,100 - $347,500, based on location in CA. Actual pay will be determined by experience, qualifications, location, and other factors. A discretionary annual bonus may be available. Benefits details available at the linked page. Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat all employees and applicants on the basis of merit, qualifications, and competence. The policy prohibits unlawful discrimination, including based on protected veteran status and disabilities, in accordance with applicable laws. If you require an accommodation in relation to the online application process, please contact us via the accommodations for applicants process.
#J-18808-Ljbffr