Warner Music Group
Overview
Job Title: Manager, Digital Marketing (Country)
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment.
The team The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We handle the entire digital strategy and marketing for all artists on our roster, covering music, touring, and merchandise through creative marketing campaigns that build online and mobile fan communities, and by developing CRM/fan acquisition strategies and content across platforms.
Your role This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. Responsibilities include digital content development, grassroots digital community building, and developing artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The role requires a strong understanding of the country music landscape and audience, and the ability to develop and execute platform-specific strategies that resonate with country fans while staying attuned to digital trends.
What you’ll get to do
Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives both online and in real life, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that engage desired audiences and strengthen market presence
Work with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across campaigns and releases
Report on digital initiatives with regular updates and insights during weekly meetings
About you
You have a degree in Marketing, Communications, or similar
You have a passion for music and tech and love the internet, technology, social media, and music
You love country music
You have amazing organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything and open to taking on anything
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative and a self-starter
You are curious and ask questions
We’d love it if you also had
Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understanding of trends and potential next great social platforms
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing and social media publishing tools
About us Warner Music Group is home to multiple labels and a renowned publishing company, championing emerging artists and global superstars. We value a work environment that actively values, appreciates, and respects everyone and encourage applications from diverse backgrounds and experiences.
How to apply Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import your profile information while still allowing you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re reviewing resumes to find the best people for WMG.
Additional information This position requires a minimum of four days per week in the office. Salary Range: $58,656 to $80,000 annually. The actual base pay depends on experience and business needs. This range may change. Warner Music Group is an Equal Opportunity Employer.
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At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment.
The team The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We handle the entire digital strategy and marketing for all artists on our roster, covering music, touring, and merchandise through creative marketing campaigns that build online and mobile fan communities, and by developing CRM/fan acquisition strategies and content across platforms.
Your role This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. Responsibilities include digital content development, grassroots digital community building, and developing artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The role requires a strong understanding of the country music landscape and audience, and the ability to develop and execute platform-specific strategies that resonate with country fans while staying attuned to digital trends.
What you’ll get to do
Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives both online and in real life, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that engage desired audiences and strengthen market presence
Work with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across campaigns and releases
Report on digital initiatives with regular updates and insights during weekly meetings
About you
You have a degree in Marketing, Communications, or similar
You have a passion for music and tech and love the internet, technology, social media, and music
You love country music
You have amazing organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything and open to taking on anything
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative and a self-starter
You are curious and ask questions
We’d love it if you also had
Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understanding of trends and potential next great social platforms
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing and social media publishing tools
About us Warner Music Group is home to multiple labels and a renowned publishing company, championing emerging artists and global superstars. We value a work environment that actively values, appreciates, and respects everyone and encourage applications from diverse backgrounds and experiences.
How to apply Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import your profile information while still allowing you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re reviewing resumes to find the best people for WMG.
Additional information This position requires a minimum of four days per week in the office. Salary Range: $58,656 to $80,000 annually. The actual base pay depends on experience and business needs. This range may change. Warner Music Group is an Equal Opportunity Employer.
#J-18808-Ljbffr