Warner Music Group
Manager, Digital Marketing (Country)
Warner Music Group, Los Angeles, California, United States, 90079
Overview
Job Title: Manager, Digital Marketing (Country) At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is committed to creating a work environment that actively values, appreciates, and respects everyone and encourages applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an independent. Your team
The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster, covering music, touring, and merchandise. We create, market, distribute, and optimize content, develop CRM/fan acquisition strategies, and work with new digital platforms and startups. Your role
This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The role requires a strong understanding of the country music landscape and audience and involves developing and executing platform-specific strategies that authentically resonate with country fans—leveraging grassroots loyalty, storytelling, and live performance culture while staying attuned to digital trends. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms, and collaborating with country tastemakers and influencers to amplify campaigns in a genuine way to the genre. Responsibilities
Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives online and in real life, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that engage desired audiences and strengthen market presence
Work with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings
About you
You have a degree in Marketing, Communications, or similar
You have a passion for music and tech – we’re looking for candidates who LOVE the internet, technology, social and music
You love country music
You have AMAZING organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything and are open to take on anything
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative
You are a self-starter
You are curious and ask questions
We’d love it if you also had
Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understanding of trends and potential next great social platforms
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing, and social media publishing tools
About us
Warner Music Group is home to multiple labels and publishing entities, champions emerging artists and global superstars, and operates across a broad ecosystem including Warner Chappell Music, ADA, WMX, and Warner Music Entertainment. Together, we are Warner Music Group: Independent Minds. Major Sound. How to apply
Click the “Apply” link at the top of the page, or apply directly with LinkedIn. Applying with LinkedIn will import your profile information, but you can still upload a resume and cover letter. We review all resumes and look for the best people for WMG. We love it here and think you will, too. Additional information
This position requires a minimum of four days per week in the office. Salary range: $58,656 to $80,000 annually. Salary ranges are included for job postings where required by law. The actual base pay depends on experience and business needs. The pay range is subject to change. Warner Music Group is an Equal Opportunity Employer. Links to relevant documents (not included in this refined description): 2025 Benefits At A Glance, EVerify Participation Poster, Right To Work.
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Job Title: Manager, Digital Marketing (Country) At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We are guided by three core values: Curiosity, Collaboration, and Commitment. WMG is committed to creating a work environment that actively values, appreciates, and respects everyone and encourages applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an independent. Your team
The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster, covering music, touring, and merchandise. We create, market, distribute, and optimize content, develop CRM/fan acquisition strategies, and work with new digital platforms and startups. Your role
This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The role requires a strong understanding of the country music landscape and audience and involves developing and executing platform-specific strategies that authentically resonate with country fans—leveraging grassroots loyalty, storytelling, and live performance culture while staying attuned to digital trends. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms, and collaborating with country tastemakers and influencers to amplify campaigns in a genuine way to the genre. Responsibilities
Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives online and in real life, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that engage desired audiences and strengthen market presence
Work with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings
About you
You have a degree in Marketing, Communications, or similar
You have a passion for music and tech – we’re looking for candidates who LOVE the internet, technology, social and music
You love country music
You have AMAZING organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything and are open to take on anything
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative
You are a self-starter
You are curious and ask questions
We’d love it if you also had
Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understanding of trends and potential next great social platforms
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing, and social media publishing tools
About us
Warner Music Group is home to multiple labels and publishing entities, champions emerging artists and global superstars, and operates across a broad ecosystem including Warner Chappell Music, ADA, WMX, and Warner Music Entertainment. Together, we are Warner Music Group: Independent Minds. Major Sound. How to apply
Click the “Apply” link at the top of the page, or apply directly with LinkedIn. Applying with LinkedIn will import your profile information, but you can still upload a resume and cover letter. We review all resumes and look for the best people for WMG. We love it here and think you will, too. Additional information
This position requires a minimum of four days per week in the office. Salary range: $58,656 to $80,000 annually. Salary ranges are included for job postings where required by law. The actual base pay depends on experience and business needs. The pay range is subject to change. Warner Music Group is an Equal Opportunity Employer. Links to relevant documents (not included in this refined description): 2025 Benefits At A Glance, EVerify Participation Poster, Right To Work.
#J-18808-Ljbffr