Warner Music Group
Job Title
Manager, Digital Marketing (Country)
Overview At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: curiosity, collaboration, and commitment.
WMG is committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Team The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist\'s career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Your role This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). In addition, this role requires a strong understanding of the country music landscape and audience. The Manager will develop and execute platform-specific strategies that authentically resonate with country fans—leveraging grassroots loyalty, storytelling, and live performance culture—while staying attuned to trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms, and collaborating with country tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.
Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists\' visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives online and IRL, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings
About you
You have a degree in Marketing, Communications, or similar
You have a passion for music and tech and love the internet, technology, social and music
You love country music
You have AMAZING organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything, and open to take on anything
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative
You are a self-starter
You are curious and ask questions
Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understands trends and what might be the next great social platform
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing and social media publishing tools
About us As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Our publishing company, Warner Chappell Music, represents songwriters and producers through a catalog of more than one million copyrights.
Warner Music Group is an Equal Opportunity Employer.
Salary Base pay range: $58,656.00/yr - $80,000.00/yr
This position requires a minimum of four days per week in the office. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Links to relevant documents: 2025 Benefits At A Glance final.pdf | EVerify Participation Poster.pdf | Right To Work.pdf
We’re opening community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Manager, Digital Marketing (Country)
Overview At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: curiosity, collaboration, and commitment.
WMG is committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Team The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist\'s career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Your role This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). In addition, this role requires a strong understanding of the country music landscape and audience. The Manager will develop and execute platform-specific strategies that authentically resonate with country fans—leveraging grassroots loyalty, storytelling, and live performance culture—while staying attuned to trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms, and collaborating with country tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.
Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and our in-house creative, development, and video teams to bring artists\' visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives online and IRL, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings
About you
You have a degree in Marketing, Communications, or similar
You have a passion for music and tech and love the internet, technology, social and music
You love country music
You have AMAZING organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are willing to learn a little bit of everything, and open to take on anything
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are creative
You are a self-starter
You are curious and ask questions
Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understands trends and what might be the next great social platform
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing and social media publishing tools
About us As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. Our publishing company, Warner Chappell Music, represents songwriters and producers through a catalog of more than one million copyrights.
Warner Music Group is an Equal Opportunity Employer.
Salary Base pay range: $58,656.00/yr - $80,000.00/yr
This position requires a minimum of four days per week in the office. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Links to relevant documents: 2025 Benefits At A Glance final.pdf | EVerify Participation Poster.pdf | Right To Work.pdf
We’re opening community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr