Job Description
Company Overview : Join a leading global player in the food supplement industry, headquartered in Los Angeles, California. Our innovative brand is dedicated to enhancing health and wellness through premium-quality supplements trusted by millions worldwide. We are committed to excellence and passionate about making a difference. We are seeking a visionary Vice President of Digital Marketing to elevate our digital strategy.
Position Overview : As the Vice President of Digital Marketing, you will be a key leader within our marketing team, spearheading digital initiatives to increase brand awareness, engagement, and sales globally. You will shape our digital roadmap, leverage cutting-edge technologies, and execute innovative campaigns to connect with our diverse consumer base.
Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy aligned with business goals to enhance brand visibility, customer acquisition, and revenue.
- Lead and mentor a team of digital marketing professionals, providing strategic guidance to meet departmental objectives.
- Manage all digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and influencer collaborations.
- Analyze market trends, consumer insights, and competitors to identify opportunities for optimization and innovation.
- Collaborate with internal teams such as product development, sales, and creative to ensure alignment of digital initiatives.
- Monitor key performance metrics, providing insights and recommendations for continuous improvement.
- Stay informed about emerging digital trends and technologies, assessing their potential impact and strategic value.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven success in digital marketing leadership within consumer goods or healthcare sectors, preferably in the food supplement industry.
- Extensive experience in developing and executing strategies that deliver measurable results, especially in e-commerce and direct-to-consumer channels.
- Strong leadership skills with the ability to motivate teams and achieve ambitious goals in a fast-paced environment.
- Deep expertise in digital analytics tools and a data-driven approach to decision-making.
- Excellent communication skills to articulate ideas and influence stakeholders at all levels.
- Strategic and creative thinker, always seeking new opportunities for innovation and differentiation.
Why Join Us
- Make a meaningful impact: Join a purpose-driven organization dedicated to improving lives through health solutions.
- Career growth: Opportunities for advancement and professional development in a rapidly expanding industry.
- Collaborative culture: Work with passionate professionals committed to excellence and creativity.
- Competitive compensation and benefits: $180,000 - $200,000.
If you're ready to lead digital marketing for a globally recognized food supplement brand, apply now to join our team and shape the future of wellness.
Required Skills
Wellness, Performance Metrics, Content Marketing, Intelligence, Email Marketing, Decision-Making, Brand Awareness, Investments, Marketing Strategy, Partnerships, Healthcare, E-commerce, Product Development, Compensation, Metrics, Continuous Improvement, Optimization, Campaigns, Analytics, Digital Marketing, Integration, Strategy, Social Media, Administration, Email, Leadership, Marketing, Business Communication, Sales
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Health, Wellness & Fitness
Location: Long Beach, CA, $190,000 - $200,000, 1 day ago; Santa Monica, CA, $68,640 - $148,535, 4 hours ago
Note: This job posting appears current and active based on the provided information.
#J-18808-Ljbffr