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DermCare Management

Social Media Coordinator (BSI)

DermCare Management, Modesto, California, United States, 95351

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Social Media Coordinator (BSI)

role at

DermCare Management Bermin Skin Institute

and DermCare Management is seeking a

Social Media Coordinator

to join our dermatology and cosmetic care team in Los Altos, California. This role offers the opportunity to shape and amplify the voice of a Bay Area dermatology practice by curating and producing engaging content that supports growth, enhances community engagement, and positions our providers as leaders in dermatology and aesthetic medicine. Responsibilities

Build and execute a content and engagement strategy to position Bermin Skin Institute as a leader in dermatology, aesthetic, and non-invasive cosmetic procedures. Manage daily posting, interaction, and community engagement across Instagram, Facebook, TikTok, YouTube, and emerging platforms. Maintain a detailed content calendar featuring practice updates, provider highlights, skincare tips, aesthetic treatments, seasonal campaigns, and behind-the-scenes moments. Track and report on follower growth, post-performance, engagement rates, and trends to inform future content strategies. Launch and manage an influencer marketing program to amplify the practices reach and brand awareness. Partner with the broader marketing and communications team to develop content aligned with SEO goals, branding, and patient education initiatives. Craft compelling copy for web and social that supports video/photo content and brand storytelling. Monitor social media trends, competitor activity, and industry news relevant to dermatology, skincare, and cosmetic procedures. Capture and edit video/photo content for reels, stories, and promotional use using Adobe Creative Suite (Photoshop, Premiere Pro, etc.). Qualifications

2+ years in a social media or digital marketing role, ideally within a healthcare, aesthetics, or beauty-related brand. Demonstrated success managing and growing branded social media accounts. Experience with influencer outreach, brand partnerships, or affiliate marketing programs. Bachelors degree in marketing, communications, or related field. Strong understanding of platform-specific trends, tools, and best practices (especially Instagram Reels and TikTok). Skilled in short-form content creation and basic media editing (photo and video). Exceptional communication and organizational skills; ability to manage multiple priorities. A natural storyteller with a sharp eye for content that resonates with target audiences. Familiarity with working alongside creative vendors, web developers, and agency partners. Why join us

Work in a fast-paced, forward-thinking dermatology and aesthetic care environment. Be part of a growing brand with a reputation for medical excellence and cosmetic innovation. Collaborate with top-tier providers and contribute to a high-touch patient experience. Located in the heart of Los Altos, a welcoming and vibrant community in Silicon Valley. Full-time opportunity with competitive benefits.

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