HS Ad North America
Base pay range
$80,000.00/yr - $120,000.00/yr Overview
Business Analyst Insights & Market Research [Sr. Mgr] Experience:
4+ years in market research, insights, or business analytics Were seeking a
Business Analyst
to join the strategy team supporting LG Electronics, with a focus on
Media Solutions (MS)
and
Home Solutions (HS) . This role is responsible for uncovering insights that inform
brand strategy, retail strategy, and digital experience . You will support
teams across the group from brand and content strategy to digital experience and retailby turning market and consumer data into actionable insights. This role is ideal for someone with a strong foundation in
market research, data interpretation, and business intelligence , who thrives on translating information into clear strategic direction for marketers, creatives, and planners. Key Responsibilities Conduct market research and
competitive analysis
to identify whitespace opportunities, category shifts, and evolving consumer behaviors. Analyze customer data, industry trends, and brand performance metrics to
inform brand, retail, and digital strategies
with insight-driven recommendations. Serve as a
power user
of market and consumer data platforms such as
MRI ,
Mintel ,
Statista , and
OpenBrand
maximizing the value of our subscription services. Manage additional proprietary platforms (e.g., LG CDP, VOC, CRM) to extract relevant insights. Support the implementation, analysis and reporting of
market research studies , including surveys and customer interviews. Synthesize complex findings into
clear, compelling narratives
that guide strategic planning, campaign development, and content creation. Provide insight support for the
new business efforts , helping craft winning proposals through category and audience intelligence. Collaborate closely with
brand, retail, digital, and content strategists
to ensure data is actively used in planning and creative workflows.
Qualifications
4+ years of experience in
business analysis, market research, or marketing insights , ideally within an agency or client-side marketing function. Demonstrated experience in
qualitative and quantitative research methodologies , competitive landscaping, and trend forecasting. Strong proficiency with syndicated research tools such as
MRI ,
Mintel ,
Statista , and digital analytics platforms such as
Google Analytics ,
Tableau . Ability to distill large datasets into
succinct, visually compelling presentations and strategic recommendations . Curious, analytical, and collaborative mindset with excellent written and verbal communication skills.
Seniority level
Associate
Employment type
Full-time
Job function
Advertising, Analyst, and Strategy/Planning
Industries
Marketing Services and Advertising Services
#J-18808-Ljbffr
$80,000.00/yr - $120,000.00/yr Overview
Business Analyst Insights & Market Research [Sr. Mgr] Experience:
4+ years in market research, insights, or business analytics Were seeking a
Business Analyst
to join the strategy team supporting LG Electronics, with a focus on
Media Solutions (MS)
and
Home Solutions (HS) . This role is responsible for uncovering insights that inform
brand strategy, retail strategy, and digital experience . You will support
teams across the group from brand and content strategy to digital experience and retailby turning market and consumer data into actionable insights. This role is ideal for someone with a strong foundation in
market research, data interpretation, and business intelligence , who thrives on translating information into clear strategic direction for marketers, creatives, and planners. Key Responsibilities Conduct market research and
competitive analysis
to identify whitespace opportunities, category shifts, and evolving consumer behaviors. Analyze customer data, industry trends, and brand performance metrics to
inform brand, retail, and digital strategies
with insight-driven recommendations. Serve as a
power user
of market and consumer data platforms such as
MRI ,
Mintel ,
Statista , and
OpenBrand
maximizing the value of our subscription services. Manage additional proprietary platforms (e.g., LG CDP, VOC, CRM) to extract relevant insights. Support the implementation, analysis and reporting of
market research studies , including surveys and customer interviews. Synthesize complex findings into
clear, compelling narratives
that guide strategic planning, campaign development, and content creation. Provide insight support for the
new business efforts , helping craft winning proposals through category and audience intelligence. Collaborate closely with
brand, retail, digital, and content strategists
to ensure data is actively used in planning and creative workflows.
Qualifications
4+ years of experience in
business analysis, market research, or marketing insights , ideally within an agency or client-side marketing function. Demonstrated experience in
qualitative and quantitative research methodologies , competitive landscaping, and trend forecasting. Strong proficiency with syndicated research tools such as
MRI ,
Mintel ,
Statista , and digital analytics platforms such as
Google Analytics ,
Tableau . Ability to distill large datasets into
succinct, visually compelling presentations and strategic recommendations . Curious, analytical, and collaborative mindset with excellent written and verbal communication skills.
Seniority level
Associate
Employment type
Full-time
Job function
Advertising, Analyst, and Strategy/Planning
Industries
Marketing Services and Advertising Services
#J-18808-Ljbffr