Arkansas Staffing
Visitor Experience Manager
Job Objective: To lead, manage, and enhance the comprehensive visitor experience across all touchpoints within Little Rock, including the Visitor Experience Center, mobile visitor center and tourism program; creates an inviting, accessible, and engaging experience for all visitors and residents while promoting the destination and supporting revenue generation and strengthening community relationships. Essential Functions & Supervisory Responsibilities: Directs and oversees all front of the house visitor services operations, including the Visitor Experience Center and mobile visitor center, to ensure a welcoming, informative, and high-quality experience for all guests. Supervises and supports the Tourism Manager and Visitor Services Manager in the development and execution of tourism initiatives and the mobile visitor center operations. Develops and implements strategic visitor engagement programs, such as the Little Rock Tourism Ambassador Program, to enhance the quality of guest interactions, promotes local tourism, and foster community involvement; evaluates program effectiveness and adapts initiatives to meet evolving visitor needs and organizational goals. Collaborates with other departments to ensure marketing initiatives, public programming, and community partnerships are strategically aligned with visitor experience goals. Oversees retail store operations at the Visitor Experience Center including sales performance, inventory management, merchandising, pricing strategy, budgeting, and staffing. Curates, stocks, and visually merchandises retail inventory to create an appealing shopping experience that supports and reflects the Little Rock brand as a premier travel destination. Analyzes retail sales performance and adjusts product selection and pricing strategies to achieve revenue targets and enhance visitor engagement. Manages and maintains the online store, including inventory updates, promotional strategies, and overall digital presence to support sales and brand visibility. Oversees the coordination of partner resources and services provided to visitors, ensuring timely, accurate, and high-quality information and support that enhances the overall guest experience. Leads the planning and coordination of events and oversees the timely delivery of visitor materials to ensure a seamless and engaging experience for guests. Coordinates outreach and messaging efforts for conventions, festivals, community programs, and seasonal tourism initiatives to maximize visibility, engagement, and attendance. Recruits, trains, and monitors work activities of Visitor Experience Representatives to ensure high standards of customer service and operational excellence. Monitors team and operational performance, collaborating with the Vice President of Marketing & Communications to develop policies, set goals, and establish service standards that drive continuous improvement and excellence. Develops and monitors budgets for visitor services and retail operations, ensuring financial resources are allocated effectively to support program goals and operational needs. Reviews and approves vendor contracts, partner activations, and promotional materials for programs and services to ensure alignment with organizational standards and objectives. Conducts evaluations of visitor statistics and service usage, analyzing trends and feedback to recommend enhancements that improve the overall visitor experience and operational effectiveness. Compiles information and prepares various narrative and statistical reports related to revenue, expenditures, merchandise performance, and departmental effectiveness to ensure accuracy, transparency, and informed decision-making. Assigns, prioritizes, reviews the work activities and monitors the performance of assigned personnel; determines work schedules and ensures appropriate staffing levels for efficient operations. Attends various managerial meetings and participates in problem solving and decision-making processes. Attends and participates in meetings, events, and activities, externally and internally, as assigned. Interacts in a positive and responsive manner with clients, attendees of events, seminar speakers, and the general public. Operates a personal computer, internet, e-mail and various other software packages in the performance of essential functions. Operates an automobile in the performance of essential functions. Minimum Qualifications & Additional Requirements: These knowledge, skills, and abilities are usually, although not always, acquired through the completion of a bachelor's degree in business administration, Marketing, Hospitality, Tourism or a related field; five (5) years of professional-level experience in visitor services, tourism, retail operations, or a related area and two (2) years of supervisory experience. Equivalent combinations of education and experience will be considered. Additional Requirements: Must possess a valid Arkansas Class D (Non-Commercial Vehicle) RHID: AR0018369
Job Objective: To lead, manage, and enhance the comprehensive visitor experience across all touchpoints within Little Rock, including the Visitor Experience Center, mobile visitor center and tourism program; creates an inviting, accessible, and engaging experience for all visitors and residents while promoting the destination and supporting revenue generation and strengthening community relationships. Essential Functions & Supervisory Responsibilities: Directs and oversees all front of the house visitor services operations, including the Visitor Experience Center and mobile visitor center, to ensure a welcoming, informative, and high-quality experience for all guests. Supervises and supports the Tourism Manager and Visitor Services Manager in the development and execution of tourism initiatives and the mobile visitor center operations. Develops and implements strategic visitor engagement programs, such as the Little Rock Tourism Ambassador Program, to enhance the quality of guest interactions, promotes local tourism, and foster community involvement; evaluates program effectiveness and adapts initiatives to meet evolving visitor needs and organizational goals. Collaborates with other departments to ensure marketing initiatives, public programming, and community partnerships are strategically aligned with visitor experience goals. Oversees retail store operations at the Visitor Experience Center including sales performance, inventory management, merchandising, pricing strategy, budgeting, and staffing. Curates, stocks, and visually merchandises retail inventory to create an appealing shopping experience that supports and reflects the Little Rock brand as a premier travel destination. Analyzes retail sales performance and adjusts product selection and pricing strategies to achieve revenue targets and enhance visitor engagement. Manages and maintains the online store, including inventory updates, promotional strategies, and overall digital presence to support sales and brand visibility. Oversees the coordination of partner resources and services provided to visitors, ensuring timely, accurate, and high-quality information and support that enhances the overall guest experience. Leads the planning and coordination of events and oversees the timely delivery of visitor materials to ensure a seamless and engaging experience for guests. Coordinates outreach and messaging efforts for conventions, festivals, community programs, and seasonal tourism initiatives to maximize visibility, engagement, and attendance. Recruits, trains, and monitors work activities of Visitor Experience Representatives to ensure high standards of customer service and operational excellence. Monitors team and operational performance, collaborating with the Vice President of Marketing & Communications to develop policies, set goals, and establish service standards that drive continuous improvement and excellence. Develops and monitors budgets for visitor services and retail operations, ensuring financial resources are allocated effectively to support program goals and operational needs. Reviews and approves vendor contracts, partner activations, and promotional materials for programs and services to ensure alignment with organizational standards and objectives. Conducts evaluations of visitor statistics and service usage, analyzing trends and feedback to recommend enhancements that improve the overall visitor experience and operational effectiveness. Compiles information and prepares various narrative and statistical reports related to revenue, expenditures, merchandise performance, and departmental effectiveness to ensure accuracy, transparency, and informed decision-making. Assigns, prioritizes, reviews the work activities and monitors the performance of assigned personnel; determines work schedules and ensures appropriate staffing levels for efficient operations. Attends various managerial meetings and participates in problem solving and decision-making processes. Attends and participates in meetings, events, and activities, externally and internally, as assigned. Interacts in a positive and responsive manner with clients, attendees of events, seminar speakers, and the general public. Operates a personal computer, internet, e-mail and various other software packages in the performance of essential functions. Operates an automobile in the performance of essential functions. Minimum Qualifications & Additional Requirements: These knowledge, skills, and abilities are usually, although not always, acquired through the completion of a bachelor's degree in business administration, Marketing, Hospitality, Tourism or a related field; five (5) years of professional-level experience in visitor services, tourism, retail operations, or a related area and two (2) years of supervisory experience. Equivalent combinations of education and experience will be considered. Additional Requirements: Must possess a valid Arkansas Class D (Non-Commercial Vehicle) RHID: AR0018369