KAYAK
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business.As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. The role is based within the global Performance marketing team and will involve close collaboration with the NORAM Brand Marketing team. Are you data-driven, detailed, and current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative environments, this would be a great role for you.Note, this role will be required to work from our Miami, FL office at least 3 days per week.Curious to preview the thrilling campaigns you'll soon be part of?In this role, you will: Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting functionCollaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metricsRun campaign tests, analyze data, and leverage insights for optimizationDevelop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team membersContribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as wellKeep up with the latest Digital marketing trendsTravel to off-sites or our Norwalk, CT office a few times a yearPlease apply if you have:2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house teamStrong project management, organizational, and communication skills, with excellent attention to detailCapability of balancing urgent priorities with strategic long-term objectivesNatural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc.Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plusExperience in working with and analyzing Brand lift and Reach & Frequency reports is a plusExperience from Meta, TikTok, PPC and Display is a plus Strategic individual with a hands-on approach to executionHighly analytical, comfortable with campaign reporting and attribution modelsExtensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performanceMotivated individual committed to team workBenefits and Perks:Work from (almost) anywhere for up to 20 days per yearFocus on mental health and well-being:Company-paid therapy sessions through SpringHealthCompany-paid subscription to HeadSpaceCompany-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)No meeting FridaysPaid parental leaveGenerous paid vacation + time off for your birthdayPaid volunteer timeFocus on your career growth:Development DollarsLeadership developmentAccess to thousand of on-demand e-learningsTravel DiscountsEmployee Resource GroupsCompetitive retirement and health plansFree lunch 2 days per weekInclusionAt KAYAK, we want everyone to have the space to grow, share ideas and do great work. That's why we're focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We've got you.#LI-AS1