Consumer Insights & Research Analyst

This role is onsite at our Atlanta Support Center location. You will be considered for multiple roles across Inspire Brands. Job Summary The Analyst will work within the Consumer Insights Team to represent the voice of the consumer to multiple brands in the Inspire portfolio. This involves delivering fact-based consumer and customer understanding through primary consumer research, market segmentation, and consumer surveys. The person will also support data analysis of internal and external sources to help inform understanding of brand reputation, consumer experience, and likely response to brand initiatives. Responsibilities Help conduct consumer research to identify actionable insights and unmet consumer needs that inform marketing activations and new product offerings. Identify and provide insights and recommendations on industry and consumer trends and competitive activities that may impact company strategy and decisions. Assist with managing vendor relationships, including scheduling, planning, and monitoring consumer research projects. Develop expertise in various data sources to support brands, product, or category deep-dives with support from Insights leadership. Build strong relationships with internal clients, including presenting findings and understanding brand needs. Mine consumer research to identify growth targets, triggers, barriers, and demand space opportunities. Education Qualifications Education Requirements BA/BS in Marketing, Psychology, Statistics, Social Sciences, or a related field. Preferred: Masters Degree in Market Research (MMR). Experience Qualification 1-2 years of experience in Market Research, Consumer Insights, or related field. Preferred: experience in a restaurant chain, food manufacturing, consumer packaged goods, or marketing research supplier. Required Knowledge, Skills, or Abilities A passion for solving business problems using quantitative data-driven methods and information (data discovery, visualization, and mining). Experience with research platforms (e.g., Qualtrics, Decipher) and Microsoft Suite (Excel, PowerPoint, Word). Ability to communicate quantitative analyses clearly and concisely. Logic-driven understanding of data including consumer, competitive, and business metrics. Ability to tell stories with data from multiple sources. Strong interpersonal skills. Inspire is a multi-brand restaurant company with over 33,000 locations including Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, and SONIC worldwide. Were more than just a restaurant company; were a team of hundreds of thousands changing how people eat, drink, and gather. Food is an experience, and at Inspire, thats our purpose: to ignite and nourish flavorful experiences. #J-18808-Ljbffr