Arclin
Digital Marketing ManagerArclin is looking for a Digital Marketing Manager with strong knowledge and passion for digital communications and social media marketing. Reporting into the Vice President of Brand & Marketing, this position will help us define our overall digital marketing strategy and drive implementation.The candidate will manage and evolve our existing digital assets and platforms, including our social media presence and various websites to support company objectives including brand and product awareness campaigns.You will build digital campaign strategies and schedules aligned with our product roadmap. You'll partner with internal and external teams to identify opportunities to increase engagement, drive awareness and achieve adoption through digital mediums.To be successful in this strategic role, you must have experience in creating awareness, communicating value propositions and supporting commercial objectives through digital mediums. The ideal candidate will be an experienced, multi-talented marketer with a broad skill set who is excited and well-equipped to be part of a collaborative, fast-paced environment.Job Responsibilities:Oversee digital media assets and strategies: content, execution, maintenance and evolutionUse online channels to reach and engage with target audiences, creating and executing engaging content while gathering customer insights for continuous improvement and optimizationHelp set and lead the execution of Arclin Digital Media Strategy to include search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing and online advertisingCreate and execute engaging content using analysis and learned insights for continuous improvement and optimizationConduct, create, and maintain analytics reporting across multiple platforms to extract key insights for future campaign development and go-to-market strategies complete with formal proposals and recommendations on tacticsDevelop and manage content calendars, ensuring our content cadence is robust and relevantCoordinate with internal and external content contributors to ensure guidelines are met and processes are clearManage and coordinate with external agencies and/or influencers as neededDevelop digital strategies specific to platforms such as Linked In and Instagram which utilize relevant tools such as SEO, SEM, content creation, analytics and paid advertisingPropose and manage digital marketing / digital advertising budget, monitor and ensure operation within assigned budgetDemonstrate flexibility and adaptabilityJob Requirements:Excellent verbal and written communication skills to include content creation for websites, advertising and marketing collateralStrong understanding and/or experience creating digital marketing strategies and how they apply to various marketing channels and platformsB2B experience preferredBachelor's degree in marketing, communications, or related field4-6+ years relevant marketing experience3+ years of content creation in industrial or B2B marketsMastery of WordPressGoogle Analytics certification or demonstration of deep GA understandingExperience with Hootsuite and Mailchimp is a plusHighly motivated and adaptable individual with results-driven orientation, capable of multi-tasking and managing competing priorities within a dynamic organizationProven leadership and collaboration skillsAttention to detail, bias toward action and sound judgment Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.