Senior CDP/CRM Marketing Specialist

Build You Career with AshleyAre you passionate about creating extraordinary customer experiences through data-driven marketing? Join one of the world's largest furniture manufacturers and retailers as we revolutionize how we connect with our customers!Senior CDP/CRM Marketing Specialist: On-Site, Tampa FLWhat Will You Do?As our Senior CDP/CRM Marketing Specialist, you'll be at the forefront of Ashley's digital marketing initiatives, orchestrating personalized customer experiences across email, SMS, mobile app, and push notifications. This role is perfect for a marketing technologist who loves solving complex challenges and driving measurable results. Ability to adapt to a fast paced, evolving retail environment with a positive attitude.Lead Marketing Automation Initiatives: Architect and optimize customer journeys across multiple channels using advanced marketing automation platformsDrive Innovation: Design and implement sophisticated audience segmentation strategies that power personalized customer experiencesTechnical Leadership: Create and maintain custom templates using HTML, CSS, and Liquid ScriptingAnalytics & Optimization: Leverage Google Analytics and Looker to derive insights and optimize campaign performanceProject Management: Own the marketing technology project backlog and coordinate cross-functional initiativesTeam Leadership: Mentor and guide an offshore team member while collaborating with our 30-person marketing departmentWhat Do You Need?3+ years of experience in marketing technology/automationStrong expertise in CRM tools, customer data platforms, and complex audience segmentationProficiency in HTML, CSS, Liquid Scripting, Google Analytics, and LookerExperience with the platform Zeta Global, preferred not requiredBachelor's degree or equivalent work experienceRetail experience preferred, but not requiredExcellent problem-solving skills and ability to thrive in a fast-paced environmentExperience managing cross-functional projects and stakeholder relationshipsWhy Ashley?Impact: Your work will directly influence millions of customer interactions and drive revenue for a global leaderInnovation: Be part of a digital transformation journey at a company that combines century-old tradition with cutting-edge technologyGrowth: Work with modern marketing tech stack and develop your skills across multiple channels and platformsLocation: Join our vibrant team in the heart of historic Ybor City, TampaCulture: Experience our collaborative, family-oriented culture that values innovation and personal growthThe TeamYou'll report to our Marketing Director and work alongside passionate marketing professionals who are reshaping the future of retail marketing. Our Ybor City office offers a dynamic, collaborative environment where creativity meets technologyBenefits We OfferHealth, Dental, Vision, Employee Assistance ProgramPaid Vacation, Holidays, and Your Birthday offGenerous Employee Discount on home furnishingsProfessional Development OpportunitiesAshley Wellness Centers (location specific) and Medical TourismTelehealth401(k) and Profit SharingLife InsuranceOur Core ValuesHonesty & IntegrityPassion, Drive, DisciplineContinuous Improvement/Operational ExcellenceDirty FingernailGrowth FocusedTo learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:Corporate Social Responsibilityhttps://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.Search Firm Representatives Please Read Carefully:Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.