Malouf
About Malouf
At Malouf, were on a mission to make sleep and comfort more accessible, stylish, and innovative. From award-winning mattresses and bedding to furniture and lifestyle products, we power both direct-to-consumer (DTC) brands and a robust B2B network of specialty retailers across the country. Our team is driven by purpose, fueled by creativity, and anchored in a commitment to qualityboth in our products and in our people.
The Role: Email Marketing Specialist
Are you passionate about crafting smart, scroll-stopping emails that get clicks and conversions? Do you thrive on juggling multiple brand voices, testing subject lines, and turning data into insights? Malouf is looking for an Email Marketing Specialist to lead the charge in planning, scheduling, and executing email campaigns across multiple DTC brands and our Specialty Retail B2B channel. This role is equal parts strategic and hands-onyoull be deep in the details while always thinking a step ahead. Youll work closely with our brand marketing, content, and design teams to create email experiences that engage our customers, support product launches, and drive measurable results. Youll also support broader digital strategy for an omnichannel brand by aligning email content with SMS and social media efforts to ensure a cohesive customer journey.
What Youll Do
Own the end-to-end email marketing processfrom campaign planning to deployment to post-send analysisfor multiple DTC brands and our B2B specialty retail channel Collaborate cross-functionally to support promotions, product launches, educational content, and seasonal storytelling Develop and manage campaign calendars across audiences, ensuring no customer group is left behind Segment audiences and personalize content to increase engagement and conversion Build and test emails using marketing automation tools (we use Klaviyo) Analyze performance metrics (opens, clicks, conversions, revenue) and translate insights into action Champion A/B testing and optimize subject lines, CTAs, send times, layouts, etc. Stay ahead of email marketing trends, deliverability best practices, and privacy compliance Support SMS marketing strategy and execution for a handful of DTC brands, ensuring messaging complements email campaigns Contribute to integrated omnichannel efforts by aligning email, SMS, and social media strategies for consistent brand messaging What You Bring
24 years of experience in email marketing, ideally in both B2C and B2B settings Experience with SMS marketing platforms or tools (e.g., Klaviyo SMS, Attentive, Postscript) is a plus Strong understanding of segmentation, personalization, and customer lifecycle marketing A good eye for design and attention to detail (you catch typos, broken links, and alignment issues before anyone else) Ability to manage multiple campaigns and brands simultaneously without breaking a sweat Clear communicator and team player who can collaborate with creative, product, and sales teams Data-minded and test-obsessedyou dont just want to know what worked, but why Benefits:
HSA Eligible Health Plan Dental w/ orthodontics Vision Plan Basic Life insurance Short-term Disability Insurance-Voluntary Long-term Disability Insurance Company-matched 401K Free daily gourmet lunch provided by our company chef Paid maternity and paternity leave Onsite fitness center Product discounts Learn more at www.maloufcompanies.com We are an EOE/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected by law. #J-18808-Ljbffr
At Malouf, were on a mission to make sleep and comfort more accessible, stylish, and innovative. From award-winning mattresses and bedding to furniture and lifestyle products, we power both direct-to-consumer (DTC) brands and a robust B2B network of specialty retailers across the country. Our team is driven by purpose, fueled by creativity, and anchored in a commitment to qualityboth in our products and in our people.
The Role: Email Marketing Specialist
Are you passionate about crafting smart, scroll-stopping emails that get clicks and conversions? Do you thrive on juggling multiple brand voices, testing subject lines, and turning data into insights? Malouf is looking for an Email Marketing Specialist to lead the charge in planning, scheduling, and executing email campaigns across multiple DTC brands and our Specialty Retail B2B channel. This role is equal parts strategic and hands-onyoull be deep in the details while always thinking a step ahead. Youll work closely with our brand marketing, content, and design teams to create email experiences that engage our customers, support product launches, and drive measurable results. Youll also support broader digital strategy for an omnichannel brand by aligning email content with SMS and social media efforts to ensure a cohesive customer journey.
What Youll Do
Own the end-to-end email marketing processfrom campaign planning to deployment to post-send analysisfor multiple DTC brands and our B2B specialty retail channel Collaborate cross-functionally to support promotions, product launches, educational content, and seasonal storytelling Develop and manage campaign calendars across audiences, ensuring no customer group is left behind Segment audiences and personalize content to increase engagement and conversion Build and test emails using marketing automation tools (we use Klaviyo) Analyze performance metrics (opens, clicks, conversions, revenue) and translate insights into action Champion A/B testing and optimize subject lines, CTAs, send times, layouts, etc. Stay ahead of email marketing trends, deliverability best practices, and privacy compliance Support SMS marketing strategy and execution for a handful of DTC brands, ensuring messaging complements email campaigns Contribute to integrated omnichannel efforts by aligning email, SMS, and social media strategies for consistent brand messaging What You Bring
24 years of experience in email marketing, ideally in both B2C and B2B settings Experience with SMS marketing platforms or tools (e.g., Klaviyo SMS, Attentive, Postscript) is a plus Strong understanding of segmentation, personalization, and customer lifecycle marketing A good eye for design and attention to detail (you catch typos, broken links, and alignment issues before anyone else) Ability to manage multiple campaigns and brands simultaneously without breaking a sweat Clear communicator and team player who can collaborate with creative, product, and sales teams Data-minded and test-obsessedyou dont just want to know what worked, but why Benefits:
HSA Eligible Health Plan Dental w/ orthodontics Vision Plan Basic Life insurance Short-term Disability Insurance-Voluntary Long-term Disability Insurance Company-matched 401K Free daily gourmet lunch provided by our company chef Paid maternity and paternity leave Onsite fitness center Product discounts Learn more at www.maloufcompanies.com We are an EOE/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected by law. #J-18808-Ljbffr