VisaTopia
Job Opening: Digital Marketing Specialist
Job Description : Design, develop, and maintain the law firms digital marketing infrastructure, including the front-end and back-end components of its public-facing website and campaign landing pages. Implement custom website features to enhance client intake workflows, lead generation forms, and information access. Conduct technical SEO audits and implement website optimization strategies to improve the firms organic search ranking and user acquisition performance. Monitor crawl errors, page speed issues, and user behavior metrics using analytics dashboards. Build and deploy data-driven digital marketing campaigns across email, social media, and legal content platforms. Track and analyze performance KPIs such as open rates, bounce rates, CTR, and conversion funnels to guide iterative improvements. Produce and optimize digital content, such as videos, interactive graphics, and long-form explainers, targeted at audiences seeking immigration legal services. Architect and manage integrations between marketing platforms to streamline client data tracking and marketing attribution. Support data compliance and maintain high standards for privacy and information security. Create and maintain a modular, reusable template system for digital brochures, downloadable legal guides, intake materials, and presentations. Apply component-based design frameworks and UI/UX best practices to improve usability, visual consistency, and accessibility across all devices and platforms. Analyze competitor digital ecosystems using web scraping tools, open APIs, and social listening dashboards to inform positioning strategies and content gaps. Explore and prototype an app that supplements the firms digital strategy and serves as an immigration-focused digital knowledge base, offering clients a searchable reference for legal topics, service categories, intake processes, FAQs, and case preparation guidance. At least 2 years of work experience in digital marketing, APP and web development, or a related field involving web-based communication and audience engagement. Proficient in Microsoft Word, Excel, and PowerPoint. Familiar with application and website development tools and social media platforms for digital marketing. Strong communication skills and exceptional analytical and problem-solving skills. How to apply: Interested candidates may mail their resume and cover letter to: #J-18808-Ljbffr
Job Description : Design, develop, and maintain the law firms digital marketing infrastructure, including the front-end and back-end components of its public-facing website and campaign landing pages. Implement custom website features to enhance client intake workflows, lead generation forms, and information access. Conduct technical SEO audits and implement website optimization strategies to improve the firms organic search ranking and user acquisition performance. Monitor crawl errors, page speed issues, and user behavior metrics using analytics dashboards. Build and deploy data-driven digital marketing campaigns across email, social media, and legal content platforms. Track and analyze performance KPIs such as open rates, bounce rates, CTR, and conversion funnels to guide iterative improvements. Produce and optimize digital content, such as videos, interactive graphics, and long-form explainers, targeted at audiences seeking immigration legal services. Architect and manage integrations between marketing platforms to streamline client data tracking and marketing attribution. Support data compliance and maintain high standards for privacy and information security. Create and maintain a modular, reusable template system for digital brochures, downloadable legal guides, intake materials, and presentations. Apply component-based design frameworks and UI/UX best practices to improve usability, visual consistency, and accessibility across all devices and platforms. Analyze competitor digital ecosystems using web scraping tools, open APIs, and social listening dashboards to inform positioning strategies and content gaps. Explore and prototype an app that supplements the firms digital strategy and serves as an immigration-focused digital knowledge base, offering clients a searchable reference for legal topics, service categories, intake processes, FAQs, and case preparation guidance. At least 2 years of work experience in digital marketing, APP and web development, or a related field involving web-based communication and audience engagement. Proficient in Microsoft Word, Excel, and PowerPoint. Familiar with application and website development tools and social media platforms for digital marketing. Strong communication skills and exceptional analytical and problem-solving skills. How to apply: Interested candidates may mail their resume and cover letter to: #J-18808-Ljbffr