Ripple Talent
Marketing Operations Specialist
Ripple Talent, Charlotte, North Carolina, United States, 28245
This range is provided by Ripple Talent. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$85,000.00/yr - $105,000.00/yr Additional compensation types
Annual Bonus and Stock options What Youll Do
As a Marketing Operations Associate, you will align and optimize the marketing department, processes and systems to enhance revenue generation and overall business efficiency. You will streamline operations, improve collaboration, and help drive revenue through data-driven decision-making and process improvement. You will play a critical role in supporting campaign execution, ensuring our operations run smoothly and effectively across channels helping to connect marketing activity to business outcomes. As a Marketing Operations Associate, you will work on: Marketing Technology Oversight: Administer and optimize marketing platforms (e.g., HubSpot, Highspot, Salesforce, Asana), ensuring tool integration and performance. Lead Management & Routing: Manage lead flow, routing rules, and alignment with Sales to ensure timely follow-up and lead quality. Lead Scoring & Attribution: Monitor and improve lead scoring models and attribution processes to reflect engagement and funnel movement. Data Hygiene & Integrity: Maintain clean, enriched, and well-structured marketing data to support effective targeting and segmentation. Performance Reporting: Create dashboards and reports to track marketing performance, campaign ROI, and month-end metrics. Support Campaign Execution: Collaborate with the broader Marketing team to launch and track multi-channel campaigns, including building and launching emails, landing pages, forms, and blog posts using HubSpot, ensuring consistent execution and branding. Webinar Management: Own webinar setup, coordination, and performance tracking from end to end. Process Optimization: Develop and maintain SOPs, identify workflow bottlenecks, and recommend automation or tools to improve efficiency. Cross-Team Enablement: Support the marketing team with list management, insights, and operational guidance to maximize campaign impact. Other duties as assigned. What You Bring
Bachelors degree in Business Administration, Finance, or a related field. 24 years of experience in marketing operations in a B2B SaaS environment. Deep experience with HubSpot, and strong knowledge of Salesforce, and reporting tools like Excel, Tableau, or Power BI. Ability to function independently with a high degree of accuracy and accountability in a fast-paced environment. Ability to work both independently and as part of a team. Strong analytical skills with the ability to turn data into actionable insights. Excellent communication and project management skills; detail-oriented and organized. Self-starter with a growth mindset; thrives in a fast-paced, collaborative environment. Competitive salaries plus equity (stock options) for all employees; Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match; Flexible work schedules and generous leave policies (including unlimited PTO); Professional development opportunities and tuition reimbursement; Family and wellness perks Stipends for remote workers to set up their ideal workspace Top-of-the-line equipment and a newly furnished office. Ripple Talent is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law. Job details
Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Financial Services and Software Development
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$85,000.00/yr - $105,000.00/yr Additional compensation types
Annual Bonus and Stock options What Youll Do
As a Marketing Operations Associate, you will align and optimize the marketing department, processes and systems to enhance revenue generation and overall business efficiency. You will streamline operations, improve collaboration, and help drive revenue through data-driven decision-making and process improvement. You will play a critical role in supporting campaign execution, ensuring our operations run smoothly and effectively across channels helping to connect marketing activity to business outcomes. As a Marketing Operations Associate, you will work on: Marketing Technology Oversight: Administer and optimize marketing platforms (e.g., HubSpot, Highspot, Salesforce, Asana), ensuring tool integration and performance. Lead Management & Routing: Manage lead flow, routing rules, and alignment with Sales to ensure timely follow-up and lead quality. Lead Scoring & Attribution: Monitor and improve lead scoring models and attribution processes to reflect engagement and funnel movement. Data Hygiene & Integrity: Maintain clean, enriched, and well-structured marketing data to support effective targeting and segmentation. Performance Reporting: Create dashboards and reports to track marketing performance, campaign ROI, and month-end metrics. Support Campaign Execution: Collaborate with the broader Marketing team to launch and track multi-channel campaigns, including building and launching emails, landing pages, forms, and blog posts using HubSpot, ensuring consistent execution and branding. Webinar Management: Own webinar setup, coordination, and performance tracking from end to end. Process Optimization: Develop and maintain SOPs, identify workflow bottlenecks, and recommend automation or tools to improve efficiency. Cross-Team Enablement: Support the marketing team with list management, insights, and operational guidance to maximize campaign impact. Other duties as assigned. What You Bring
Bachelors degree in Business Administration, Finance, or a related field. 24 years of experience in marketing operations in a B2B SaaS environment. Deep experience with HubSpot, and strong knowledge of Salesforce, and reporting tools like Excel, Tableau, or Power BI. Ability to function independently with a high degree of accuracy and accountability in a fast-paced environment. Ability to work both independently and as part of a team. Strong analytical skills with the ability to turn data into actionable insights. Excellent communication and project management skills; detail-oriented and organized. Self-starter with a growth mindset; thrives in a fast-paced, collaborative environment. Competitive salaries plus equity (stock options) for all employees; Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match; Flexible work schedules and generous leave policies (including unlimited PTO); Professional development opportunities and tuition reimbursement; Family and wellness perks Stipends for remote workers to set up their ideal workspace Top-of-the-line equipment and a newly furnished office. Ripple Talent is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law. Job details
Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Financial Services and Software Development
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