Marketing & Outreach Coordinator - Durham/Raleigh, NC

Job Description WeDriveU is the leader in shared mobility solutions that connect communities, campuses, and workplaces. WeDriveU operates private shuttle and public transit systems across the U.S. serving millions of passenger journeys a year. The company's 5,500+ team members operate 4,000 vehicles across 55 U.S. locations, providing safe, reliable and sustainable options as part of a global family of brands serving more than 1 billion bus and rail passengers on four continents. Visit wedriveu.com to learn more about our company, clients and career opportunities. Role Summary The Marketing & Outreach Coordinator will be an exceptional communicator and be able to build awareness, establish credibility, lead by influence, and exercise strong customer service and engagement skills in a role encompassing branding, customer services, content, digital, advertising, events, thought leadership and community and influencer engagement. The Marketing & Outreach Coordinator will play a pivotal role in shaping public perception, increasing awareness, and enhancing customer experience for public transportation services. This position requires a strategic and creative professional who can effectively promote transit services, engage riders, and drive ridership growth through innovative marketing and communication strategies. The role encompasses brand management, digital and traditional marketing, public relations, customer engagement, and community outreach. The ideal candidate will develop and execute multi-channel marketing campaigns, leveraging advertising, social media, digital content, and stakeholder engagement to enhance service visibility and customer loyalty. This individual will act as the bridge between operations and the public, ensuring that marketing efforts align with service reliability, customer needs, and community expectations. Success in this role requires a deep understanding of the customer journey in public transit, the ability to analyze rider behavior, and the expertise to implement marketing strategies that boost ridership, improve customer satisfaction, and strengthen the agencys brand presence. Job Duties and Responsibilities: Develop and implement Customer Service & Marketing Plans ensuring alignment with client and service goals and requirements. Develop and implement creative marketing strategies and tactics to increase awareness, adoption and loyalty for customers public transportation services. Champion programs and leverage multidisciplinary subject matter experts in an operational, people-focused environment and serve as marketing liaison to an ecosystem of public and private-sector partners. Thoroughly understand and map the customer journey to optimize the experience, build trust and loyalty. Ensure consistency with brand identity system across all services. Create and distribute marketing materials, promotional content, and rider communication tools. Maintain and update the client service website, ensuring accessibility, functionality, and timely service notifications. Coordinate with the client to promote transit services, including advertising campaigns, outreach initiatives, and community engagement efforts. Represent the transit service in public meetings, advisory groups, and community events to support transit awareness and accessibility. Support the clients advertising vendor by facilitating on-board and external advertisement placement and removal. Advocate for accessible transportation options, collaborating with partners and stakeholders to address unmet mobility needs. Ensure compliance with customer service and marketing budgets, leveraging allowances for approved initiatives. Drive community engagement and 360-degree feedback with stakeholders and influencers. Curate use cases and customer testimonials to develop inspiring stories that fuel marketing and PR efforts to reach new audiences and drive ridership. Embrace technology innovations and emerging best practices such as AI to elevate service marketing and customer support. Education and Qualifications: Bachelors degree in Marketing, Communications, Business Administration, Public Relations, or a related field (Masters degree is a plus but not always required); we may accept equivalent experience in lieu of formal education. 2 - 5 years of experience in marketing, customer engagement, public relations, or brand management, depending on the industry and company size. Proven track record in developing and executing marketing campaigns across various platforms (digital, social media, traditional media). Experience in customer engagement, loyalty programs, and brand storytelling to enhance customer experience and retention. Experience in specific industries such as transportation is preferred. Knowledge of customer behavior, trends, and regulatory requirements within the industry is preferred. Physical Requirements: Must be able to sit for extended periods at a desk computer station. May be required to stand for limited periods of time to present for groups. Limited walking, pushing, pulling, or reaching expected for this role.

#J-18808-Ljbffr