Council & Associates is hiring: Marketing Manager in Atlanta
Council & Associates, Atlanta, GA, United States, 30383
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Compensation: $70,000 annually (+quarterly bonus opportunities)
Schedule: Full-Time (Hybrid options available)
Overview
We are seeking a motivated and results-driven Marketing Manager to own the firm’s marketing strategy, execution, and reporting. This hybrid role blends manager-level leadership with hands-on digital execution, ensuring that our pipeline for lead generation remains strong through strategic community engagement, digital marketing, and referral development.
Key Responsibilities
- Develop and execute quarterly marketing plans aligned with firm growth goals.
- Manage and safeguard brand identity; ensure consistent voice across all channels.
- Oversee relationships with vendors and offshore marketing partners (e.g., content, ads, SEO). Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance. Create and manage content calendar (social media, reels, blog posts, newsletters).
- Optimize website, SEO, and digital ads; track analytics and report on ROI.
- Write and design newsletters, case highlights, and community spotlights.
- Manage Mailchimp, social platforms (IG, YouTube etc.), and future podcast/YouTube content.
- Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts.
- Help plan and promote community events.
- Support referral network development through content and digital touchpoints.
- Provide monthly reporting to COO and CEO and use insights to optimize campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in marketing (law firm or professional services preferred).
- Proven track record of driving measurable results (leads, conversions, ROI).
- Proficiency in digital marketing tools: SEO, social media, email campaigns, analytics. Strong writing and design skills for content creation.
- Leadership ability to manage vendors, coordinate with internal roles, and drive accountability. Creative, coachable, and aligned with our mission: Our Firm Cares.
Why Join Us
At Council & Associates, LLC, we blend passion with purpose. You won’t just be pushing content, you’ll be building a brand that connects with people at pivotal moments in their lives. Your creativity will help us tell powerful stories, grow a loyal online community, and make our message felt far beyond the courtroom. We value innovation, encourage bold ideas, and offer the freedom to shape how our firm shows up in the digital world.
What We Offer You
- Competitive salary: $70,000 (+quarterly bonus opportunities)
- Work/life balance with hybrid options available
- Opportunities to lead creative campaigns and shape new media channels (podcast, YouTube, etc.)
- A collaborative, mission-driven culture that encourages growth and creativity
About Council & Associates, LLC
Council & Associates, LLC is a personal injury law firm based in Atlanta that advocates fiercely for clients who’ve suffered serious, life-changing injuries. We are known for delivering exceptional legal results while maintaining a high-touch, client-first experience. As we continue to grow, we are seeking a Marketing Manager to expand our brand presence, build trust through storytelling, and help shape our voice across digital platforms.