Marketing Manager

We are seeking a motivated and results-driven Marketing Manager to own the firm’s marketing strategy, execution, and reporting. This hybrid role blends manager-level leadership with hands-on digital execution, ensuring that our pipeline for lead generation remains strong through strategic community engagement, digital marketing, and referral development. What We Offer You • Competitive salary: $70,000 (+quarterly bonus opportunities) • Comprehensive healthcare benefits • Retirement benefits • Work/Life balance with hybrid options available • Opportunities to lead creative campaigns and shape new media channels (podcast, YouTube, etc.) • A collaborative, mission-driven culture that encourages growth and creativity Responsibilities: • Develop and execute quarterly marketing plans aligned with firm growth goals. • Manage and safeguard brand identity; ensure consistent voice across all channels. • Oversee relationships with vendors and offshore marketing partners (e.g., content, ads, SEO). Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance. Create and manage content calendar (social media, reels, blog posts, newsletters). • Optimize website, SEO, and digital ads; track analytics and report on ROI. • Write and design newsletters, case highlights, and community spotlights. • Manage Mailchimp, social platforms (IG, YouTube, etc.), and future podcast/YouTube content. • Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts. • Help plan and promote community events. • Support referral network development through content and digital touchpoints. • Track KPIs: new matters, cost per lead, conversion rates, campaign ROI. • Provide monthly reporting to the COO and the CEO, and use insights to optimize campaigns Qualifications: • Bachelor’s degree in Marketing, Communications, or related field. • 5+ years of experience in marketing (law firm or professional services preferred). • Proven track record of driving measurable results (leads, conversions, ROI). • Proficiency in digital marketing tools: SEO, social media, email campaigns, analytics. Strong writing and design skills for content creation. • Leadership ability to manage vendors, coordinate with internal roles, and drive accountability. Creative, coachable, and aligned with our mission: Our Firm Cares Compensation: $70,000

• Develop and execute quarterly marketing plans aligned with firm growth goals.

• Manage and safeguard brand identity; ensure consistent voice across all channels. • Oversee relationships with vendors and offshore marketing partners (e.g., content, ads, SEO). Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance. Create and manage content calendar (social media, reels, blog posts, newsletters).

• Optimize website, SEO, and digital ads; track analytics and report on ROI.

• Write and design newsletters, case highlights, and community spotlights.

• Manage Mailchimp, social platforms (IG, YouTube, etc.), and future podcast/YouTube content.

• Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts.

• Help plan and promote community events.

• Support referral network development through content and digital touchpoints.

• Track KPIs: new matters, cost per lead, conversion rates, campaign ROI.

• Provide monthly reporting to the COO and the CEO, and use insights to optimize campaigns

Compensation: $70,000 per year