Fields Motorcars Orlando is hiring: Marketing Manager in Bellevue

Overview

Fields Motorcars of Bellevue is seeking a positive team member to join our dynamic dealership to provide a luxury experience to both our internal and external customers. Our goal is to provide the best customer experience and create life-long relationships. Being family owned and operated, our culture and standards define our day-to-day beliefs: Fields Five, Safety, Integrity, Courtesy, Presentation, Efficiency. We have a common purpose to ensure transparency and a collaborative environment where team members are encouraged to express their ideas with a strong belief in promoting from within the organization.

Responsibilities

• Digital Marketing
  • Develop and execute comprehensive digital marketing strategies across various platforms, including social media, email marketing, SEO, PPC, and content marketing.
  • Manage and optimize online advertising campaigns to increase brand visibility and generate leads; analyze digital marketing performance metrics to drive strategy adjustments and improve ROI.
  • Collaborate with the design team to create engaging digital content, including graphics, videos, and blog posts.
  • Submit and maintain Co-Op. Manage content compliance.
• Public Relations
  • Oversee reputation management efforts to ensure the brand is portrayed positively across all channels.
  • Build and maintain relationships with media contacts, industry influencers, and community partners.
  • Monitor media coverage and industry trends to identify opportunities for PR initiatives and crisis management.
• Event Planning
  • Plan, coordinate, and execute a variety of events, including customer appreciation events, product launches, and community outreach programs.
  • Manage event logistics, including venue selection, catering, entertainment, promotional materials, and staffing.
  • Work closely with vendors, partners, and internal teams to ensure seamless event execution.
  • Develop event marketing strategies to drive attendance and engagement, utilizing digital and traditional marketing channels.
  • Manage event budgets, timelines, and post-event evaluations to ensure successful outcomes.

Qualifications, Skills, Education

• Bachelor’s degree in marketing, public relations, communications, or a related field; 3+ years of experience in digital marketing, PR, and event planning, preferably in the automotive or related industry.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Excellent written and verbal communication skills, with a talent for storytelling and content creation.
• Proven track record of successful event planning and execution.
• Ability to multitask, manage time effectively, and thrive in a fast-paced environment.
• Creative thinker with a passion for innovation and continuous improvement.

What We Offer

Medical, Dental, Vision, Short- and Long-Term Disability, Paid Basic Life Insurance, 401(k) Plan, Personal Time Off, Paid Training, Employee vehicle purchase plans, Health and wellness, Saturday Lunches, Sundays off, Discounts on products and services.