IMT Residential is hiring: Digital Marketing Manager in Los Angeles

Overview

IMT Residential is seeking a results-driven Digital Marketing Manager to join our high-performing Marketing Team at our corporate office in Sherman Oaks, CA.

The Digital Marketing Manager is a mid-level leadership role that is perfect for someone with deep digital advertising expertise, proven analytical skills, and a track record of managing projects with minimal supervision. You will lead key digital initiatives for our 56+ apartment communities nationwide, drive measurable results, and mentor a small team while preparing for the next step in your career as a marketing leader.

This position reports to the AVP of Marketing & Recruiting and will supervise two associates on a six-person Marketing team. The role is based in our Sherman Oaks corporate office with a hybrid schedule.

Responsibilities

• Own and execute all digital marketing strategies across paid search, paid social, display, and all other advertising campaigns for our portfolio of apartment communities.
• Lead, coach, and develop two team members, ensuring high-quality execution and professional growth.
• Oversee SEO, ORM, and email marketing programs led by the Senior Marketing Specialist.
• Analyze performance data daily, weekly, and monthly, and provide actionable insights to optimize campaigns for ROI and conversion.
• Collaborate with vendor partners, agencies, and internal stakeholders to ensure campaigns meet performance goals, budgets, and brand standards.
• Identify underperforming communities, diagnose traffic or conversion challenges, and develop targeted marketing solutions to improve occupancy.
• Manage budgets effectively across all campaigns, ensuring spend efficiency and alignment with strategic goals.
• Present traffic results in monthly Marketing Calls with the property and regional managers.
• Implement and test new digital marketing tools, tactics, and technologies to keep IMT at the forefront of multifamily marketing innovation.
• Evaluate customer experience across multiple channels and touch points.
• Continuously research and evaluate technologies and trends.
• Assist with other projects or duties as assigned.

Qualifications

• 3-5+ years of hands-on experience managing multi-channel digital marketing campaigns
• Bachelor’s degree in marketing, communications, business, or related field
• Experience managing or mentoring team members with strong leadership potential
• Proficiency managing SEO/SEM campaigns and ability to collaborate successfully with internal and external agencies to achieve objectives
• Experience using website analytics tools such as Google Analytics, Google Data Studio, BrightEdge
• Proven success in developing and executing data-driven marketing strategies that deliver measurable ROI
• Strong analytical skills with the ability to translate data into clear insights and actionable recommendations
• Excellent written, verbal, and presentation skills with confidence communicating to executives and large groups
• Strong organizational skills, detail-oriented, energetic and positive attitude with ability to operate under pressure
• Advanced proficiency using Microsoft Office (Excel, PowerPoint, Word, Outlook, OneNote)
• Knowledge of industry systems such as MRI, Rent Dynamics, HyLy, RapidSoft and LeaseStar a plus
• Experience in multifamily real estate or hospitality marketing preferred
• Ability to travel 5-15%

Benefits & Compensation

• Pay - $100,000-$120,000 per year, depending upon skills and experiences related to the role, plus bonus potential
• Financial - 401(k) with company match, medical and dependent care flexible spending accounts, life insurance, 20% housing discount
• Time off - PTO, vacation, holidays
• Perks - Office, region and nationwide events including team lunches, community service opportunities, apartment industry events, contests, end of the year celebrations, and more

Equal Opportunity & Culture

Consistent with our company values, IMT Residential is an Equal Opportunity Employer with a strong commitment to cultivating a diverse and inclusive environment. We provide equal opportunities to all IMT associates and applicants for all terms and conditions of employment including recruiting, hiring, placement, compensation, training, transfer, promotion, leave of absence, termination, layoff, and recall. IMT prohibits discrimination and harassment of any type. We encourage applicants of all cultures, ethnicities, races, colors, national origins, religions, ages, gender identities or expressions, sexual orientations, disability statuses, genetics, and veteran statuses to consider a career with us. Additionally, we believe in the Los Angeles Fair Chance Ordinance. IMT will consider all qualified applicants for employment, regardless of their criminal histories, for all of our locations.

We understand that a team with a variety of work and life experiences leads to greater success. Our recruiting team looks for a desire to learn and perform the job combined with an alignment to our IMTeam values of Integrity, Motivation, Teamwork, Excellence, Accountable and Memorable.

IMT Residential is a nationwide, multi-family residential investment and property management firm. Founded in 1992 in Sherman Oaks, California, IMT now owns and manages over 18,000 units in nine states.

IMTeam: Integrity. Motivation. Teamwork. Excellence. Accountable. Memorable. That describes who we are.

The team-oriented collaborative environment is one where you are given the support and resources to use your skills to the fullest and thrive in your career. Your contributions are valued and recognized through a generous compensation and benefits package.