The MAASAI Group, LLC
Marketing and Advertising Specialist
The MAASAI Group, LLC, Watervliet, New York, United States, 12189
Job Description
Job Description Job Title: Marketing and Advertising Specialist Location:
25 Gibson Street, Watervliet Arsenal, NY
Type:
Full-Time, Onsite (MondayFriday, 8:00 AM4:30 PM)
Company:
The MAASAI Group, LLC Secret Clearance Required Position Summary:
The Marketing and Advertising Specialist leads digital campaigns supporting NYARNG recruiting efforts. The position requires hands-on social media management, ad performance analytics, and strategic coordination to meet strength goals. Key Responsibilities: Design and execute digital/social media marketing strategies, including 2+ daily posts across multiple platforms.
Manage a $9,000 monthly advertising budget and deliver analytics reports.
Create multimedia recruiting content and marketing collateral that meet ARNG branding and Section 508 accessibility requirements.
Develop annual and monthly campaign plans based on RRBN guidance.
Conduct geotargeted advertising, keyword analysis, and A/B testing to optimize lead generation and conversions.
Coordinate closely with RRBN leadership and public affairs teams.
Security and Access Requirements: Must be eligible for a Common Access Card (CAC) with a favorably adjudicated Tier 1 background investigation.
Must comply with all installation security protocols, including submission of PSIP/e-QIP, DEERS enrollment via TASS, and CAC issuance through RAPIDS.
Required to complete Army Level I Antiterrorism (AT) training, iWATCH, OPSEC, and DoD IA awareness training annually.
Use of government IT systems requires signed Acceptable Use Policy (AUP) and secure handling of Personally Identifiable Information (PII) per DFARS and DoDD 5400.11.
Job Description Job Title: Marketing and Advertising Specialist Location:
25 Gibson Street, Watervliet Arsenal, NY
Type:
Full-Time, Onsite (MondayFriday, 8:00 AM4:30 PM)
Company:
The MAASAI Group, LLC Secret Clearance Required Position Summary:
The Marketing and Advertising Specialist leads digital campaigns supporting NYARNG recruiting efforts. The position requires hands-on social media management, ad performance analytics, and strategic coordination to meet strength goals. Key Responsibilities: Design and execute digital/social media marketing strategies, including 2+ daily posts across multiple platforms.
Manage a $9,000 monthly advertising budget and deliver analytics reports.
Create multimedia recruiting content and marketing collateral that meet ARNG branding and Section 508 accessibility requirements.
Develop annual and monthly campaign plans based on RRBN guidance.
Conduct geotargeted advertising, keyword analysis, and A/B testing to optimize lead generation and conversions.
Coordinate closely with RRBN leadership and public affairs teams.
Security and Access Requirements: Must be eligible for a Common Access Card (CAC) with a favorably adjudicated Tier 1 background investigation.
Must comply with all installation security protocols, including submission of PSIP/e-QIP, DEERS enrollment via TASS, and CAC issuance through RAPIDS.
Required to complete Army Level I Antiterrorism (AT) training, iWATCH, OPSEC, and DoD IA awareness training annually.
Use of government IT systems requires signed Acceptable Use Policy (AUP) and secure handling of Personally Identifiable Information (PII) per DFARS and DoDD 5400.11.