Elder Law Guidance
Marketing Manager – Purpose-Driven, Strategic & Creative Location: Richmond, KY (In-office) Position Type: Full-time Hours: Monday - Friday from 8:30am - 5:00pm Compensation: Competitive salary + performance-based bonuses Benefits: 21 days PTO, 10 paid holidays, healthcare, life insurance options, short-term disability, cancer and accident policies Are you an experienced marketer who thrives in a fast-paced, mission-driven environment? Do you love systems, strategy, and storytelling—and care deeply about making a real impact in people’s lives? We are a purpose-led law firm focused on helping families protect what matters most from the rising costs of long-term care. The clients are at the heart of everything we do. When we learn about a need—case-related or not—we do our best to help. This kind of compassionate service has led to happier clients and a fulfilling workplace. This position will help us share this message more effectively and expand our reach. Responsibilities:
Key Responsibilities
You will manage all aspects of our marketing strategy and execution: • Maintain and oversee the marketing calendar ensuring timely execution of campaigns • Plan, coordinate, and promote events—from webinars to in-person gatherings • Draft and publish SEO-friendly blog content using WordPress • Repurpose blog content into compelling social media and email posts • Design and manage email campaigns in ActiveCampaign with follow-up automation • Monitor conversion metrics from lead to client, and optimize accordingly • Maintain marketing and advertising inventory records • Collaborate with leadership to optimize website content and structure • Manage outbound referrals and track outcomes • Build and maintain a high-quality referral source database • Record and edit short videos (iMovie, Premiere Pro) for events and promotions • Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok Qualifications:
Who We’re Looking For
We’re not just hiring for skills—we’re hiring for fit. The right person will be: •
Strategic and detail-oriented
– You love a good checklist and know how to keep projects on track •
Highly organized and tech-savvy
– You can troubleshoot tech tools, calendars, CRMs, and project timelines with confidence •
People-focused
– You enjoy client interaction, making calls, and presenting yourself professionally at all times •
A team player
– You contribute ideas, adapt to growth, and collaborate well with others •
Self-motivated
– You take initiative, follow through, and don’t wait to be told what to do • Mission-aligned – You believe in our firm’s vision and see how this role supports your personal and professional goals
Minimum Requirements
• 3–5 years of experience in marketing, communications, or business development • Bachelor's degree in Marketing, Communications, Business, or a related field
Experience with:
• WordPress • CRM systems (preferably ActiveCampaign and Actionstep) • Social media platforms and content creation • Multi-line phone systems and multi-user calendars • Microsoft Office (Word, Excel, PowerPoint) and/or Mac equivalents • Strong writing, editing, and proofreading skills Compensation: $21.63 - $24.04 hourly
• Key ResponsibilitiesYou will manage all aspects of our marketing strategy and execution: • Maintain and oversee the marketing calendar ensuring timely execution of campaigns • Plan, coordinate, and promote events—from webinars to in-person gatherings • Draft and publish SEO-friendly blog content using WordPress • Repurpose blog content into compelling social media and email posts • Design and manage email campaigns in ActiveCampaign with follow-up automation • Monitor conversion metrics from lead to client, and optimize accordingly • Maintain marketing and advertising inventory records • Collaborate with leadership to optimize website content and structure • Manage outbound referrals and track outcomes • Build and maintain a high-quality referral source database • Record and edit short videos (iMovie, Premiere Pro) for events and promotions • Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok
Key Responsibilities
You will manage all aspects of our marketing strategy and execution: • Maintain and oversee the marketing calendar ensuring timely execution of campaigns • Plan, coordinate, and promote events—from webinars to in-person gatherings • Draft and publish SEO-friendly blog content using WordPress • Repurpose blog content into compelling social media and email posts • Design and manage email campaigns in ActiveCampaign with follow-up automation • Monitor conversion metrics from lead to client, and optimize accordingly • Maintain marketing and advertising inventory records • Collaborate with leadership to optimize website content and structure • Manage outbound referrals and track outcomes • Build and maintain a high-quality referral source database • Record and edit short videos (iMovie, Premiere Pro) for events and promotions • Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok Qualifications:
Who We’re Looking For
We’re not just hiring for skills—we’re hiring for fit. The right person will be: •
Strategic and detail-oriented
– You love a good checklist and know how to keep projects on track •
Highly organized and tech-savvy
– You can troubleshoot tech tools, calendars, CRMs, and project timelines with confidence •
People-focused
– You enjoy client interaction, making calls, and presenting yourself professionally at all times •
A team player
– You contribute ideas, adapt to growth, and collaborate well with others •
Self-motivated
– You take initiative, follow through, and don’t wait to be told what to do • Mission-aligned – You believe in our firm’s vision and see how this role supports your personal and professional goals
Minimum Requirements
• 3–5 years of experience in marketing, communications, or business development • Bachelor's degree in Marketing, Communications, Business, or a related field
Experience with:
• WordPress • CRM systems (preferably ActiveCampaign and Actionstep) • Social media platforms and content creation • Multi-line phone systems and multi-user calendars • Microsoft Office (Word, Excel, PowerPoint) and/or Mac equivalents • Strong writing, editing, and proofreading skills Compensation: $21.63 - $24.04 hourly
• Key ResponsibilitiesYou will manage all aspects of our marketing strategy and execution: • Maintain and oversee the marketing calendar ensuring timely execution of campaigns • Plan, coordinate, and promote events—from webinars to in-person gatherings • Draft and publish SEO-friendly blog content using WordPress • Repurpose blog content into compelling social media and email posts • Design and manage email campaigns in ActiveCampaign with follow-up automation • Monitor conversion metrics from lead to client, and optimize accordingly • Maintain marketing and advertising inventory records • Collaborate with leadership to optimize website content and structure • Manage outbound referrals and track outcomes • Build and maintain a high-quality referral source database • Record and edit short videos (iMovie, Premiere Pro) for events and promotions • Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok