Minnesota Staffing
Senior Product Manager, Coronary Therapies
Minnesota Staffing, Osseo, Minnesota, United States, 55311
Product Manager
Additional Location(s): US-MN-Maple Grove Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions. About The Role
The Product Manager (PM) candidate must have experience designing, developing, and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support BSC Coronary Therapies (CT) marketing objectives, specifically our Calcium Therapies product franchise. The PM defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Marketing, Finance, Sales, Sales Enablement, Digital Marketing, Clinical, R&D, Legal and Regulatory. A critical skill set required to successfully execute the duties of this role include Medical Device product launch experience, market modeling, customer segmentation design and development, data analysis, sales program execution, clinical case coverage experience and physician engagement experience. Additionally, the PM must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. Key characteristics the PM must have are strong analytical & market modeling skills with the ability to translate those data into actionable & measurable tactics. The PM must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral, and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating, and encouraging product adoption and usage within our core customer base. Your responsibilities will include: Executing Strategic Plans and Annual Operating Plans: Achieving & exceeding financial forecasted targets that drive both top-line and bottom-line results for our Calcium franchise Helping to shape upstream and New Product Development ideation Uncovering unmet clinical needs and developing commercial plans to fulfill Channel Plans: Creates comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target CT customers and end-users Establishes, builds, and maintains key internal and external relationships, including cross functional teams, other franchises, sales, and opinion leaders to inform the plans and support the execution/implementation Owns the execution of the multi-channel plans for the Calcium therapies franchise This will involve providing marketing direction to field sales and other strategic partners to successfully execute a comprehensive channel plan Plans and manages to an assigned budget Customer & Topic Insights: Leverages available and/or initiates new data collection and market research programs to analyze and apply the data in plan development efforts Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs Identifies and stay intensely familiar with the CT KOLs, focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly Subject Matter Owner & Expert: Represents assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into CT editorial calendars for both social media and content marketing Responsible for topic-related content accuracy in all internal- and external-customer facing pieces and communications Content & Tactics: Works with various teams and stakeholders to strategize, source, create and approve multimedia content for channel plans that supports CT business objectives Guides messaging theme identification and drives content development for all aspects of the channel plan Develops content and materials for healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives Metrics & Continuous Improvement: Collaborates with measurement teams and other stakeholders to create holistic campaign reports that provide actionable insights Evaluates and assesses key BSC CT competitors' topic-related in-market activities; devising and implementing recommendations that strive towards best-in-class channel plans in the CT space Required Qualifications
Bachelor's degree required, preferably in Marketing, Product Management, Product Marketing, or related field. 5+ years of Medical Device experience in a corporate environment working with Sales and Marketing teams in the healthcare sector Demonstrated ability to work independently and collaboratively in an extremely fast-paced environment to meet deadlines and manage all aspects of event planning and execution with a high degree of attention to detail Demonstrated ability to develop, execute and project manage fully integrated, high-touch customer experiences that align with organizational goals Ability to collaborate with and influence key stakeholders without direct authority Ability to manage multiple projects with competing timelines in an efficient manner Proficient with Outlook, Word, Excel, PowerPoint, Tableau, pivot tables and data analytics Ability to travel 1-2 times per month in support of tradeshows, special events and internal meeting as well as ability to be on-site at customer programs at various locations domestically when necessary. This includes some evenings and/or weekends. Preferred Qualifications
Marketing experience in the medical device industry with product launch experience MBA Degree Excellent organizational and project management skills Strategic thinking with appetite for innovation and continuous learning Extensive experience in presentation development and delivery Highly organized, proactive, resourceful, energetic, creative, and solutions-oriented Work Mode
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local Maple Grove, MN office at least three days per week. Relocation Assistance: Relocation assistance is not available for this position. Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Additional Location(s): US-MN-Maple Grove Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions. About The Role
The Product Manager (PM) candidate must have experience designing, developing, and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support BSC Coronary Therapies (CT) marketing objectives, specifically our Calcium Therapies product franchise. The PM defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Marketing, Finance, Sales, Sales Enablement, Digital Marketing, Clinical, R&D, Legal and Regulatory. A critical skill set required to successfully execute the duties of this role include Medical Device product launch experience, market modeling, customer segmentation design and development, data analysis, sales program execution, clinical case coverage experience and physician engagement experience. Additionally, the PM must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. Key characteristics the PM must have are strong analytical & market modeling skills with the ability to translate those data into actionable & measurable tactics. The PM must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral, and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating, and encouraging product adoption and usage within our core customer base. Your responsibilities will include: Executing Strategic Plans and Annual Operating Plans: Achieving & exceeding financial forecasted targets that drive both top-line and bottom-line results for our Calcium franchise Helping to shape upstream and New Product Development ideation Uncovering unmet clinical needs and developing commercial plans to fulfill Channel Plans: Creates comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target CT customers and end-users Establishes, builds, and maintains key internal and external relationships, including cross functional teams, other franchises, sales, and opinion leaders to inform the plans and support the execution/implementation Owns the execution of the multi-channel plans for the Calcium therapies franchise This will involve providing marketing direction to field sales and other strategic partners to successfully execute a comprehensive channel plan Plans and manages to an assigned budget Customer & Topic Insights: Leverages available and/or initiates new data collection and market research programs to analyze and apply the data in plan development efforts Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs Identifies and stay intensely familiar with the CT KOLs, focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly Subject Matter Owner & Expert: Represents assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into CT editorial calendars for both social media and content marketing Responsible for topic-related content accuracy in all internal- and external-customer facing pieces and communications Content & Tactics: Works with various teams and stakeholders to strategize, source, create and approve multimedia content for channel plans that supports CT business objectives Guides messaging theme identification and drives content development for all aspects of the channel plan Develops content and materials for healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives Metrics & Continuous Improvement: Collaborates with measurement teams and other stakeholders to create holistic campaign reports that provide actionable insights Evaluates and assesses key BSC CT competitors' topic-related in-market activities; devising and implementing recommendations that strive towards best-in-class channel plans in the CT space Required Qualifications
Bachelor's degree required, preferably in Marketing, Product Management, Product Marketing, or related field. 5+ years of Medical Device experience in a corporate environment working with Sales and Marketing teams in the healthcare sector Demonstrated ability to work independently and collaboratively in an extremely fast-paced environment to meet deadlines and manage all aspects of event planning and execution with a high degree of attention to detail Demonstrated ability to develop, execute and project manage fully integrated, high-touch customer experiences that align with organizational goals Ability to collaborate with and influence key stakeholders without direct authority Ability to manage multiple projects with competing timelines in an efficient manner Proficient with Outlook, Word, Excel, PowerPoint, Tableau, pivot tables and data analytics Ability to travel 1-2 times per month in support of tradeshows, special events and internal meeting as well as ability to be on-site at customer programs at various locations domestically when necessary. This includes some evenings and/or weekends. Preferred Qualifications
Marketing experience in the medical device industry with product launch experience MBA Degree Excellent organizational and project management skills Strategic thinking with appetite for innovation and continuous learning Extensive experience in presentation development and delivery Highly organized, proactive, resourceful, energetic, creative, and solutions-oriented Work Mode
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local Maple Grove, MN office at least three days per week. Relocation Assistance: Relocation assistance is not available for this position. Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.