Marketing Associate

Overview

The Marketing Associate is a creative and strategic storyteller responsible for producing engaging, high-quality content across NHSA’s digital channels. This role requires both creative and technical expertise, blending excellent writing, design, and video editing skills with a data-driven mindset. The ideal candidate thrives in a fast-paced environment, can pivot quickly, and works both independently and collaboratively to deliver content that advances NHSA’s mission.

Key Responsibilities

• Content Creation & Storytelling
• Write compelling copy for email campaigns, blogs, websites, social media, and other digital platforms in diverse voices and tones.
• Works with the marketing team to develop creative visual content, including graphics, short videos, and multimedia assets that align with NHSA’s brand and resonate with diverse audiences.
• Capture and edit video content to support campaigns, events, and advocacy initiatives for different channels and audiences.
• Apply strong storytelling skills to highlight the impact of Head Start children, families, and educators.

Content Planning & Strategy

• Collaborate across departments to understand program priorities and translate them into cohesive content plans.
• Connect the dots across multiple projects and campaigns to create content that is timely, relevant, and aligned with organizational goals.
• Support the development of content calendars and manage deadlines to ensure consistent and strategic content delivery.
• Play a key role in building NHSA’s communications toolkit, including templates, style guides, and reusable assets that expand organizational capacity.

Data-Driven Marketing

• Work with the Director of Solutions Marketing to leverage data, insights, and trends to inform the creation of content that resonates with targeted audiences.
• Identify opportunities to tailor messaging and storytelling based on audience behavior and needs.
• Translate complex information into accessible, engaging content for a variety of stakeholders.
• Create content optimized for search engines and answer engines, ensuring NHSA is discoverable by diverse audiences seeking trusted information.

Collaboration & Teamwork

• Work collaboratively during moments of urgency to create rapid-response content and messaging.
• Adapt quickly to last-minute pivots, often under tight deadlines, while maintaining quality and accuracy.
• Navigate ambiguity with confidence and collaboration, contributing creative solutions in fluid and high-pressure situations.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent work experience.
• 2–4 years of experience in content marketing, digital communications, or a related role.
• Exceptional copywriting and editing skills with demonstrated ability to adapt style and voice for different platforms and audiences.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Cloud) and video editing software, such as OpusClip, Descript.
• Proven ability to manage multiple projects, meet tight deadlines, and pivot quickly in response to new opportunities or challenges.
• Highly collaborative, flexible, and self-motivated with strong organizational skills.

Preferred Skills

• Experience in the nonprofit, education, association, or advocacy sectors.
• Familiarity with HubSpot, Google Workspace, ClickUp, and WordPress
• Understanding of SEO, digital advertising, and best practices for online audience engagement.
• Experience using AI tools to streamline and enhance content creation (e.g., drafting, editing, design support)

Why Join NHSA?

• Play a key role in telling the stories that shape national advocacy and policy for early childhood education.
• Collaborate with a passionate team committed to making a difference for children and families nationwide.
• Opportunities for professional growth and creativity in a mission-driven environment.