The Planet Group
The Planet Group is hiring: Marketing Performance Data Analyst in Stanford
The Planet Group, Stanford, CA, US, 94305
Job Description
Location: Hybrid; Stanford, CA
Duration: 12 Months
Pay Rate: $50/hour, depending on experience
The Planet Group's Education client has a HOT need for a Marketing Performance Data Analyst to join their marketing team.
Marketing Performance Data Analyst's Job Overview:
We are seeking a marketing-savvy, data-driven Performance Analyst to join our Marketing and Communications team. This role is essential to measuring and optimizing campaign effectiveness across digital and traditional channels. The ideal candidate brings hands-on marketing experience, understands the role of storytelling in driving engagement, and can translate complex data into actionable insights using HubSpot, Google Analytics (GA4), and Looker Studio. You'll lead campaign tracking and performance analysis, support data-informed decision-making, and help refine targeting, content strategy, and reporting. Candidates should be skilled in data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals.
Marketing Performance Data Analyst's Responsibilities
Marketing Performance Data Analyst's Must Haves:
Marketing Performance Data Analyst's Nice to Haves:
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Location: Hybrid; Stanford, CA
Duration: 12 Months
Pay Rate: $50/hour, depending on experience
The Planet Group's Education client has a HOT need for a Marketing Performance Data Analyst to join their marketing team.
Marketing Performance Data Analyst's Job Overview:
We are seeking a marketing-savvy, data-driven Performance Analyst to join our Marketing and Communications team. This role is essential to measuring and optimizing campaign effectiveness across digital and traditional channels. The ideal candidate brings hands-on marketing experience, understands the role of storytelling in driving engagement, and can translate complex data into actionable insights using HubSpot, Google Analytics (GA4), and Looker Studio. You'll lead campaign tracking and performance analysis, support data-informed decision-making, and help refine targeting, content strategy, and reporting. Candidates should be skilled in data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals.
Marketing Performance Data Analyst's Responsibilities
- Performance Measurement & Reporting
- Track and report on campaign performance across email, social, web, paid, and earned media
- Clean, segment, and analyze marketing data using HubSpot and GA4
- Build dashboards that blend performance metrics with clear, narrative insights
- Identify trends, gaps, and growth opportunities focused on audience and content engagement
- Partner with the Product Marketing Manager to optimize messaging and targeting
- Strategic Insights, Planning & Execution
- Translate data into intuitive narratives for stakeholders and leadership
- Design and analyze A/B and multivariate tests to improve campaign outcomes
- Provide pre/post-campaign analytics and strategic recommendations
- Forecast trends and evaluate attribution models to shape planning
- Data Management & Tools
- Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager
- Maintain marketing data integrity across CRM, automation, and analytics systems
Marketing Performance Data Analyst's Must Haves:
- Bachelor's degree and at least 1 year of professional exp
- Must have previous experience in marketing
- Proficient in HubSpot
- Proficient in Google Analytics
Marketing Performance Data Analyst's Nice to Haves:
- Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement
- HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring
- GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths
- Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives
- Marketing Data Science: Experience using statistical tools to identify audience patterns and trends
- Previous experience in a marketing team or department is strongly preferred
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.