Miele USA
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An ideal opportunity to perform diverse marketing functions, serving as the lead communications manager for Miele’s SDA, Laundry, Outdoor Cooking and Accessories & Consumables portfolio. Working to build the Miele brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments (primarily Category Management and Sales) and international HQ-based counterparts (primarily BCX and MXA). Communication platforms to include: offline & online marketing, brochure creation, in-store POS, promotional materials, etc.
Your Responsibilities
Facilitate the creative execution of offline and online advertising campaigns to promote Miele’s SDA, Laundry, Outdoor Cooking and Accessories & Consumables portfolio. Working with Miele’s international Brand Communications Team (BCX) and Digital Marketing Team (MXA) to launch new product and/or product campaigns. The development of market and/or campaign-specific creative briefs may be required, along with relevant competitor analysis.
Lead oversight/direction of the national media plan for Miele’s SDA, Laundry, Outdoor Cooking and Accessories & Consumables portfolio. Working with media agent partner on: strategy, planning, procurement, execution and reporting.
Lead oversight/direction of the digital presence of Miele’s SDA, Laundry, Outdoor Cooking and Accessories & Consumables portfolio on mieleusa.com and owned channels. Monitoring and updating Miele’s consumer website in terms of content accuracy, brand experience and user interface. In depth competitor and industry analysis is a must.
Assist with the creative development and print production of category-related brochures and collateral materials. Help facilitate content and imagery selection, in compliance with branding and corporate identity guidelines. Working with internal product and brand management teams, along with external creative partners (when required). Requiring the development of creative briefs and related competitor analysis.
Provide oversight of Miele’s brand presence within the various distribution channels. Monitoring instore materials including displays, signage, point-of-purchase tools, etc. Requiring retail and competitor analysis. Corporate Identity (CI) compliance must be supported and achieved at all points of contact.
Coordinating and facilitating category-related consumer sales promotions – as it relates to creative execution and placement. Developing related marketing kit (and supporting asset pack), overseeing online promotional messaging and ensuring delivery/posting of dealer-related assets (for local activation).
Serving as a brand steward for Miele. Working to develop, protect and promote the Miele brand – throughout all touchpoints and content channels
Specialized area of ‘Content’ focus: Retail Partner Marketing & Advertising
Lead marketing liaison for Miele’s retail partner marketing and advertising initiatives. Inclusive of all independent accounts, regional partners and national partners (excluding Pure Player accounts). Coordinate, support, execute and track all retail partner marketing and advertising initiatives, including any special programs needed to facilitate and promote sales growth. Consisting of campaign development, creative coordination and final placement and/or production.
What We Are Looking For
Bachelor’s Degree in Marketing, Advertising or Communications with 5-7 years of professional experience in a related field (ideally within the high-end, consumer durables arena).
Experience with the strategic development and execution of integrated communication platforms is a must.
Strong written and verbal communication skills
Drive and energy
Organized disciplined procedures
Intellectual curiosity
Creative inclination
Strategic focus
Team player
The salary range for this position is $75,000 to $86,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data.
Benefits
Comprehensive health, dental and vision insurance.
Wellness discounts on medical premiums
100% covered life and long-term disability insurance
401k with company match
PTO + holidays
Discounted gym membership
Generous Employee Purchase Program
Wellness and Volunteer Programs
Why You Might Like Working Here
You love autonomy and the accountability for results
You like working for a family run company, market leader in the premium domestic appliance.
You like working for a company that believes in the aspiration to do it forever better and to be forever better
A competitive compensation package
100% covered Life and long-term disability insurance
Wellness discounts on medical premiums
401k with company match
Generous Employee Purchase program
Wellness and volunteer Programs
Engaging Employee Activities
About Miele
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Manufacturing
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