Tidal Financial Group
VP of Marketing ETF Strategy Team
Tidal Financial Group, Milwaukee, Wisconsin, United States, 53244
Overview
The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services. This role is focused on advising top-tier clients on how to build, launch, and grow successful ETFs by delivering marketing insight, structure, and leadership throughout the fund lifecycle. Responsibilities
Serve as a senior marketing advisor to Tidals most strategic clients, guiding them through ETF lifecycle stagesfrom product ideation and brand positioning to launch strategy and post-launch momentum. Lead strategic marketing discussions with clients, often alongside sales, product, and executive stakeholders. Develop client-facing playbooks, frameworks, and tools that simplify complex ETF marketing activities into structured, actionable plans. Present insights and recommendations in a consultative, confident manner that earns client trust and drives alignment. Shape go-to-market strategies tailored to each clients product, audience, and distribution model. Advise clients on positioning, messaging, audience segmentation, channel selection, and advisor / investor engagement strategies. Infuse best practices, competitive intelligence, and cross-client learnings into strategic guidance. Lifecycle Playbook Creation: Create and evolve ETF marketing playbooks that reflect best-in-class tactics across pre-launch, launch, and growth stages, with timelines, KPI benchmarks, and sample executions. Partner with internal teams to align on client strategies and execution handoffs; contribute to insights, presentations, and marketing enablement initiatives. Educate and empower clients with varying levels of ETF or marketing experience and bring new ideas and strategic rigor to client teams. Qualifications
15+ years of experience in marketing, with at least 10 years in asset management, ETFs, or financial services. Deep understanding of the ETF ecosystem and drivers of successful fund launches and AUM growth. Experience advising or consulting with financial clients on marketing strategy, brand development, go-to-market planning, and campaign architecture. Excellent communicator and presenter, capable of translating complexity into clarity for diverse audiences. Strategic thinker with strong organizational and planning skills; thrives in a high-level, insight-driven advisory role. Familiarity with the latest marketing tooling and performance analytics. Bachelors degree in Marketing, Communications, Business, or related field required; advanced degree or certifications a plus. What Success Looks Like
Tidal clients view you as a trusted marketing advisor, not just a service contact. Clients are better equipped to plan and execute effective ETF marketing strategies because of your guidance. Internal teams benefit from the structure and clarity you bring to cross-functional collaboration. Your work helps raise the overall effectiveness, consistency, and credibility of marketing across the Tidal ETF platform. Location Preference
We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL. #J-18808-Ljbffr
The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services. This role is focused on advising top-tier clients on how to build, launch, and grow successful ETFs by delivering marketing insight, structure, and leadership throughout the fund lifecycle. Responsibilities
Serve as a senior marketing advisor to Tidals most strategic clients, guiding them through ETF lifecycle stagesfrom product ideation and brand positioning to launch strategy and post-launch momentum. Lead strategic marketing discussions with clients, often alongside sales, product, and executive stakeholders. Develop client-facing playbooks, frameworks, and tools that simplify complex ETF marketing activities into structured, actionable plans. Present insights and recommendations in a consultative, confident manner that earns client trust and drives alignment. Shape go-to-market strategies tailored to each clients product, audience, and distribution model. Advise clients on positioning, messaging, audience segmentation, channel selection, and advisor / investor engagement strategies. Infuse best practices, competitive intelligence, and cross-client learnings into strategic guidance. Lifecycle Playbook Creation: Create and evolve ETF marketing playbooks that reflect best-in-class tactics across pre-launch, launch, and growth stages, with timelines, KPI benchmarks, and sample executions. Partner with internal teams to align on client strategies and execution handoffs; contribute to insights, presentations, and marketing enablement initiatives. Educate and empower clients with varying levels of ETF or marketing experience and bring new ideas and strategic rigor to client teams. Qualifications
15+ years of experience in marketing, with at least 10 years in asset management, ETFs, or financial services. Deep understanding of the ETF ecosystem and drivers of successful fund launches and AUM growth. Experience advising or consulting with financial clients on marketing strategy, brand development, go-to-market planning, and campaign architecture. Excellent communicator and presenter, capable of translating complexity into clarity for diverse audiences. Strategic thinker with strong organizational and planning skills; thrives in a high-level, insight-driven advisory role. Familiarity with the latest marketing tooling and performance analytics. Bachelors degree in Marketing, Communications, Business, or related field required; advanced degree or certifications a plus. What Success Looks Like
Tidal clients view you as a trusted marketing advisor, not just a service contact. Clients are better equipped to plan and execute effective ETF marketing strategies because of your guidance. Internal teams benefit from the structure and clarity you bring to cross-functional collaboration. Your work helps raise the overall effectiveness, consistency, and credibility of marketing across the Tidal ETF platform. Location Preference
We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL. #J-18808-Ljbffr