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H&M Communications

Account Coordinator, Public Relations

H&M Communications, Miami, Florida, us, 33222

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Overview H+M is looking for an

Account Coordinator

to join our dynamic team of professionals who seek to enable our clients to say the right thing, to the right audiences, in the right ways via the right mix of public relations channels to achieve the best results. The individual’s organizational, analytical, and communications skills, along with their attention to detail and ability to handle multiple tasks are critical to the successful performance of the team and how we showcase those results to our clients.

In this role, the Account Coordinator will work in

close partnership with a core set of team members on retail and innovation-focused accounts . For these clients, the individual will

monitor for media coverage, input the coverage into media trackers, analyze related data, and share out key findings with their team, as well as support media outreach by creating media lists, sending out interview confirmations, and staffing in-person and virtual press days and other media opportunities .

The individual will

work remotely from their home office in Miami, and regularly support and staff agency events like movie premieres, press junkets, film screenings, celebrity meet and greets, influencer activations, and more .

Core Responsibilities The Account Coordinator will deliver on several primary responsibilities, which may change based on account responsibilities and client needs. Core responsibilities include (but are not limited to):

Monitoring + Reporting

Monitor broadcast, print, and digital media and social media platforms for client stories and mentions.

Input media and social coverage in client trackers.

Assess and track overall reach and message pull-through in stories and posts.

Compile daily media clips for the client and share them via email.

Collaborate with team members to ensure coverage and posts are accounted for across media and influencers/social media.

Research

Conduct research on industry trends, competitor activities, and client-specific news; compile and share findings.

Conduct media audits to identify national, regional, and local targets for campaigns.

Assist in gathering insights on target audiences to tailor PR strategies.

Support planning and execution of press events, product launches, and other activities.

Staff in-person and/or virtual press days, interview junkets, and other events.

Account Management + Additional Responsibilities

Manage day-to-day account responsibilities including agendas, notes, and recaps.

Maintain regular communications with clients and provide updates on projects.

Assist in managing budgets and tracking expenses; help prepare budget reports for clients.

Support publicity by updating media lists and campaign targets.

Manage material translation (English↔Spanish) with clients and vendors as needed.

Participate in internal and external meetings and contribute to discussions and brainstorming.

Help support other teams and projects as needed.

Qualifications / Requirements

Earned a

Bachelor’s Degree

in communications, public relations, marketing, or a related field from an accredited institution.

Fluent in English and Spanish , with the ability to write and speak in both languages.

Understands

data and analytics

and is familiar with using

Excel .

Experience in public relations, marketing, or a related industry (including internships or school projects).

Based in

Miami

and able to staff and support in-person events at night, on weekends, and holidays.

Additional Details

Seniority level : Entry level

Employment type : Full-time

Job function : Marketing, Public Relations, and Writing/Editing

Industries : Public Relations and Communications Services

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