SBH Fashion
Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion
Gen Z cult favorite skincare brand is looking for a Director of Social Media! This role is about owning and evolving the brand's social presence in a way that is strategic, culturally relevant, and deeply connected to their audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You’ll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation. Key Responsibilities
Develop and lead a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube. Differentiate presence across platforms, ensuring content is tailored for each audience and platform algorithm. Scale YouTube as a key educational and storytelling channel, positioning the brand as a go-to resource in skincare. Evolve Instagram beyond aesthetics, building a more engaged and shareable presence. Anticipate and react to platform trends, ensuring the brand is always ahead of the curve in strategy and execution. Develop a social commerce strategy, ensuring platforms support direct business impact. Own the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms. Guide the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy. Establish a best-in-class engagement strategy, making the brand one of the most interactive and responsive brands in skincare. Shape brand’s voice across social, ensuring everything from captions to comments aligns with the brand’s personality and values. Foster relationships with creators, influencers, and key cultural voices, ensuring the brand remains a brand people want to engage with. Leadership & Team Development
Manage and mentor a growing social team, fostering an environment of creativity, experimentation, and accountability. Work cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives. Own reporting and insights, making data-driven decisions that continuously refine our approach. Who You Are
You have 7+ years of experience in social media marketing, with a proven ability to drive engagement and audience growth. You live and breathe social trends, understanding what works and why across different platforms. You understand community. You know that social is more than just content—it’s about building relationships and long-term brand affinity. You have experience leading teams, managing direct reports, and working cross-functionally. You balance data with instinct. You use analytics to inform decisions but also trust your experience in what makes content resonate. You’re highly adaptable, able to pivot strategies as social landscapes shift. Compensation
Salary up to $140,000 based on experience Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Staffing and Recruiting
#J-18808-Ljbffr
Gen Z cult favorite skincare brand is looking for a Director of Social Media! This role is about owning and evolving the brand's social presence in a way that is strategic, culturally relevant, and deeply connected to their audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You’ll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation. Key Responsibilities
Develop and lead a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube. Differentiate presence across platforms, ensuring content is tailored for each audience and platform algorithm. Scale YouTube as a key educational and storytelling channel, positioning the brand as a go-to resource in skincare. Evolve Instagram beyond aesthetics, building a more engaged and shareable presence. Anticipate and react to platform trends, ensuring the brand is always ahead of the curve in strategy and execution. Develop a social commerce strategy, ensuring platforms support direct business impact. Own the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms. Guide the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy. Establish a best-in-class engagement strategy, making the brand one of the most interactive and responsive brands in skincare. Shape brand’s voice across social, ensuring everything from captions to comments aligns with the brand’s personality and values. Foster relationships with creators, influencers, and key cultural voices, ensuring the brand remains a brand people want to engage with. Leadership & Team Development
Manage and mentor a growing social team, fostering an environment of creativity, experimentation, and accountability. Work cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives. Own reporting and insights, making data-driven decisions that continuously refine our approach. Who You Are
You have 7+ years of experience in social media marketing, with a proven ability to drive engagement and audience growth. You live and breathe social trends, understanding what works and why across different platforms. You understand community. You know that social is more than just content—it’s about building relationships and long-term brand affinity. You have experience leading teams, managing direct reports, and working cross-functionally. You balance data with instinct. You use analytics to inform decisions but also trust your experience in what makes content resonate. You’re highly adaptable, able to pivot strategies as social landscapes shift. Compensation
Salary up to $140,000 based on experience Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Staffing and Recruiting
#J-18808-Ljbffr