PTR Premier Truck Rental
Overview
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Director of Pricing
role at
PTR Premier Truck Rental . Company overview: Premier Truck Rental (PTR) provides customized commercial fleet rentals nationwide. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on integrity, innovation, and exceptional service. We serve industries including construction, utilities, and infrastructure by delivering high-quality, ready-to-work trucks and trailers and partnering with customers to drive efficiency and success on every job site. Position
Director of Pricing Location: Onsite in Fort Wayne or Fort Worth preferred; Hybrid option with up to 25% travel to both offices. Reporting to the VP of Financial Planning and Analysis, the Director of Pricing will lead the transformation, development, implementation, and optimization of PTR pricing strategies across the truck rental portfolio. This role uses data-driven analysis to drive pricing decisions to optimize revenue growth, margin, fleet utilization, and customer retention. The leader will collaborate cross-functionally with Sales, Operations, Finance, and IT to build scalable pricing processes, systems, and tools. A successful candidate will have experience in data-driven pricing, customer segmentation, and dynamic/tiered pricing models in asset-intensive or rental-based businesses and be able to build processes from the ground up. Responsibilities
Strategy & Execution: Develop and lead a comprehensive pricing strategy across vehicle types, customer segments, and geographies. Design and optimize rate structures based on utilization, demand, seasonality, and customer value. Build strategic pricing for rental rates, logistics, upfitting, and remarketing. Monitor market trends, competitive pricing, and cost structures to inform pricing actions. Analytics & Optimization: Model financial impact of rate changes to evaluate profitability, elasticity, and scenario forecasting. Partner with Sales and Operations to analyze fleet utilization, rate performance, and price realization. Lead initiatives to improve price discipline, reduce leakage, and enforce pricing guardrails. Collaboration & Leadership: Partner with Sales to support pricing proposals, exception management, and customer negotiations. Work with Finance to align pricing with margin targets, financial forecasting, and budgeting cycles. Build and lead pricing function, fostering a culture of curiosity, accountability, and data-driven decision-making. Technology & Tools: Drive implementation of pricing software, rate engines, and analytics dashboards (e.g., Power BI). Build scalable tools and dashboards for pricing governance and rate enforcement. Collaborate with IT and Data teams to ensure pricing systems are integrated, scalable, and auditable. Requirements
Must have Bachelor’s degree in finance, Economics, Business, or related field. 7–10 years of experience in pricing, revenue management, or commercial strategy—preferably in truck rental, transportation, logistics, or similar asset-based service industry. Experience implementing dynamic pricing tools like PROS, Zilliant, etc. Direct experience managing a pricing function. Strong analytical and modeling skills, scenario and elasticity analysis; proficiency in Excel, Power BI/Tableau, or similar tools. A change-agent mindset; excellent communication skills for cross-functional collaboration. Ability to prioritize and meet deadlines; detail-oriented and self-motivated; works well in a team environment. Nice to have MBA or master’s in finance. Commercial sales experience (go-to-market strategy, field sales, sales enablement, customer analytics). Employee Benefits
Wellness & fitness: On-site gym with a full-time trainer; group classes, virtual training, personalized plans, nutrition coaching. Exclusive perks: PTR swag, uniform/boot allowance, on-site micro-markets, discounts on plans, vehicles, and tools. Incentives: Commissions, profit sharing; some roles may not have these, ask recruiter. Comprehensive benefits starting Day One: premium healthcare, 401(k) matching, paid time off, life/disability coverage, ongoing learning and development. Training, growth & recognition; access to Predictive Index assessments for development and engagement. Culture
PTR fosters a tech-forward, highly collaborative culture rooted in core values; engagement through events, recognition programs, and open communication. Equal Opportunity Employer statement retained. If you need support or accommodation due to a disability, contact recruiting@rentptr.com.
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Join to apply for the
Director of Pricing
role at
PTR Premier Truck Rental . Company overview: Premier Truck Rental (PTR) provides customized commercial fleet rentals nationwide. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on integrity, innovation, and exceptional service. We serve industries including construction, utilities, and infrastructure by delivering high-quality, ready-to-work trucks and trailers and partnering with customers to drive efficiency and success on every job site. Position
Director of Pricing Location: Onsite in Fort Wayne or Fort Worth preferred; Hybrid option with up to 25% travel to both offices. Reporting to the VP of Financial Planning and Analysis, the Director of Pricing will lead the transformation, development, implementation, and optimization of PTR pricing strategies across the truck rental portfolio. This role uses data-driven analysis to drive pricing decisions to optimize revenue growth, margin, fleet utilization, and customer retention. The leader will collaborate cross-functionally with Sales, Operations, Finance, and IT to build scalable pricing processes, systems, and tools. A successful candidate will have experience in data-driven pricing, customer segmentation, and dynamic/tiered pricing models in asset-intensive or rental-based businesses and be able to build processes from the ground up. Responsibilities
Strategy & Execution: Develop and lead a comprehensive pricing strategy across vehicle types, customer segments, and geographies. Design and optimize rate structures based on utilization, demand, seasonality, and customer value. Build strategic pricing for rental rates, logistics, upfitting, and remarketing. Monitor market trends, competitive pricing, and cost structures to inform pricing actions. Analytics & Optimization: Model financial impact of rate changes to evaluate profitability, elasticity, and scenario forecasting. Partner with Sales and Operations to analyze fleet utilization, rate performance, and price realization. Lead initiatives to improve price discipline, reduce leakage, and enforce pricing guardrails. Collaboration & Leadership: Partner with Sales to support pricing proposals, exception management, and customer negotiations. Work with Finance to align pricing with margin targets, financial forecasting, and budgeting cycles. Build and lead pricing function, fostering a culture of curiosity, accountability, and data-driven decision-making. Technology & Tools: Drive implementation of pricing software, rate engines, and analytics dashboards (e.g., Power BI). Build scalable tools and dashboards for pricing governance and rate enforcement. Collaborate with IT and Data teams to ensure pricing systems are integrated, scalable, and auditable. Requirements
Must have Bachelor’s degree in finance, Economics, Business, or related field. 7–10 years of experience in pricing, revenue management, or commercial strategy—preferably in truck rental, transportation, logistics, or similar asset-based service industry. Experience implementing dynamic pricing tools like PROS, Zilliant, etc. Direct experience managing a pricing function. Strong analytical and modeling skills, scenario and elasticity analysis; proficiency in Excel, Power BI/Tableau, or similar tools. A change-agent mindset; excellent communication skills for cross-functional collaboration. Ability to prioritize and meet deadlines; detail-oriented and self-motivated; works well in a team environment. Nice to have MBA or master’s in finance. Commercial sales experience (go-to-market strategy, field sales, sales enablement, customer analytics). Employee Benefits
Wellness & fitness: On-site gym with a full-time trainer; group classes, virtual training, personalized plans, nutrition coaching. Exclusive perks: PTR swag, uniform/boot allowance, on-site micro-markets, discounts on plans, vehicles, and tools. Incentives: Commissions, profit sharing; some roles may not have these, ask recruiter. Comprehensive benefits starting Day One: premium healthcare, 401(k) matching, paid time off, life/disability coverage, ongoing learning and development. Training, growth & recognition; access to Predictive Index assessments for development and engagement. Culture
PTR fosters a tech-forward, highly collaborative culture rooted in core values; engagement through events, recognition programs, and open communication. Equal Opportunity Employer statement retained. If you need support or accommodation due to a disability, contact recruiting@rentptr.com.
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