Ovative Group
Director, Talent Services - Diversity & Acquisition
About the Role The Influencer Team at Ovative Group builds and executes full-funnel influencer campaigns that are individually tailored to meet our clients’ goals. We have direct relationships with creators and the power of our internal social team to strategically build plans and drive results in the most cost-effective way. The freelance Influencer Lead will support our Influencer team as a flexible resource during peak seasons and moments. As needed, this role will drive the execution of client-specific strategies including but not limited to talent sourcing, contract negotiations, briefing, creative strategy and review, amplification, and performance monitoring and reporting. Location preference is Minneapolis, Chicago or New York City. Open to remote as well. Responsibilities In partnership with our team, develop campaign and talent strategy for new and existing Ovative clients Use Ovative-preferred platforms to vet, source and negotiate talent contracts Educate influencers on brand and expectations of content and campaigns Receive & review creator content, giving feedback when needed Document, analyze, and provide meaningful insights on campaign performance Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset Partner with internal paid media teams to integrate creator strategies and content into paid programs Qualifications and Skills Required Ability to balance collaboration with driving work forward independently against objectives and timelines Deep understanding of the Influencer ecosystem - social media channels, influencers, content, measurement 3-5 years in an Influencer Marketing role developing and executing strategy and campaigns 6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers Proven track record of developing and implementing influencer campaigns Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics Experience analyzing influencer-specific metrics Knowledge of Google Analytics & Tagger a plus Seniority level
Mid-Senior level Employment type
Contract Job function
Advertising Industries
Advertising Services
#J-18808-Ljbffr
About the Role The Influencer Team at Ovative Group builds and executes full-funnel influencer campaigns that are individually tailored to meet our clients’ goals. We have direct relationships with creators and the power of our internal social team to strategically build plans and drive results in the most cost-effective way. The freelance Influencer Lead will support our Influencer team as a flexible resource during peak seasons and moments. As needed, this role will drive the execution of client-specific strategies including but not limited to talent sourcing, contract negotiations, briefing, creative strategy and review, amplification, and performance monitoring and reporting. Location preference is Minneapolis, Chicago or New York City. Open to remote as well. Responsibilities In partnership with our team, develop campaign and talent strategy for new and existing Ovative clients Use Ovative-preferred platforms to vet, source and negotiate talent contracts Educate influencers on brand and expectations of content and campaigns Receive & review creator content, giving feedback when needed Document, analyze, and provide meaningful insights on campaign performance Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset Partner with internal paid media teams to integrate creator strategies and content into paid programs Qualifications and Skills Required Ability to balance collaboration with driving work forward independently against objectives and timelines Deep understanding of the Influencer ecosystem - social media channels, influencers, content, measurement 3-5 years in an Influencer Marketing role developing and executing strategy and campaigns 6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers Proven track record of developing and implementing influencer campaigns Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics Experience analyzing influencer-specific metrics Knowledge of Google Analytics & Tagger a plus Seniority level
Mid-Senior level Employment type
Contract Job function
Advertising Industries
Advertising Services
#J-18808-Ljbffr