University Partners
Overview
Title: Regional Leasing Director
Reports to: Director of Leasing
Location: Downtown Dallas, Texas
About University Partners
University Partners is a vertically integrated real estate company specializing in the acquisition, development, and management of student housing communities across the country. With a focus on creating exceptional living experiences for students, we combine property ownership, management expertise, and innovative marketing strategies to deliver best-in-class results for our residents, partners, and investors.
Job Purpose The Regional Leasing Director (RLD) is responsible for driving leasing velocity, ensuring execution of marketing strategy, and supporting on-site teams across an assigned portfolio of properties. Working closely with the VP of Marketing & Leasing and the Director of Leasing, the RLD serves as a regional leader, coach, and resource, ensuring that leasing teams are equipped, motivated, and aligned with University Partners’ leasing and marketing goals. This role requires regular property travel, performance oversight, and proactive problem-solving to deliver consistent results across the region.
Responsibilities
Act as the primary leasing and marketing leader for assigned properties, ensuring strategies are executed consistently and effectively
Partner with Community Managers and Assistant Community Managers to monitor velocity, identify challenges, and implement corrective strategies
Serve as a liaison between corporate leadership and site teams, ensuring alignment on goals and initiatives
Develop, implement, and oversee property-specific marketing and leasing plans aligned with portfolio objectives
Review and approve property marketing calendars, promotional campaigns, and recommend effective rate strategies
Partner with revenue management and marketing teams to ensure property pricing, promotions, and positioning remain competitive
Ensure compliance with all University Partners policies, procedures, and brand standards
Train, mentor, and coach on-site leasing teams to ensure best-in-class sales performance and customer experience
Lead workshops, site visits, and regional trainings on leasing strategies, prospect engagement, and technology tools
Promote a culture of accountability, teamwork, and high performance across leasing teams
Monitor leasing velocity and key performance metrics across assigned properties, reporting findings to leadership
Ensure timely submission and accuracy of required leasing and marketing reports
Audit compliance with company policies, procedures, and brand standards
Complete special projects as assigned by the executive team
Travel: Significant travel (40–60%, depending on leasing season) required to support site teams, evaluate market conditions, and identify opportunities
Qualifications
3+ years of student housing experience required, including a minimum of 2 years managing multi-state leasing and/or regional responsibilities in student housing
Proven ability to lead, motivate, and coach leasing teams
Strong analytical skills with the ability to interpret data, trends, and market conditions
Excellent written and verbal communication skills; able to present effectively to both small and large groups
Strong organizational skills with the ability to manage multiple priorities across a large portfolio
Coachable, enthusiastic, and adaptable; able to thrive in a fast-paced environment
Effective team player; collaborates well across functions and levels
Able to work calmly and effectively under pressure while managing competing priorities
Able to maintain confidentiality and handle sensitive information with discretion
Education & Experience Requirements Bachelor’s degree (B.A.) from a four-year college or university required; or an equivalent combination of education and multi-site student housing experience.
Preferred Qualifications
Proficiency in Microsoft Office with the ability to learn new software quickly
Experience with Entrata or equivalent property management software; CRM and digital marketing tools a plus
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About University Partners
University Partners is a vertically integrated real estate company specializing in the acquisition, development, and management of student housing communities across the country. With a focus on creating exceptional living experiences for students, we combine property ownership, management expertise, and innovative marketing strategies to deliver best-in-class results for our residents, partners, and investors.
Job Purpose The Regional Leasing Director (RLD) is responsible for driving leasing velocity, ensuring execution of marketing strategy, and supporting on-site teams across an assigned portfolio of properties. Working closely with the VP of Marketing & Leasing and the Director of Leasing, the RLD serves as a regional leader, coach, and resource, ensuring that leasing teams are equipped, motivated, and aligned with University Partners’ leasing and marketing goals. This role requires regular property travel, performance oversight, and proactive problem-solving to deliver consistent results across the region.
Responsibilities
Act as the primary leasing and marketing leader for assigned properties, ensuring strategies are executed consistently and effectively
Partner with Community Managers and Assistant Community Managers to monitor velocity, identify challenges, and implement corrective strategies
Serve as a liaison between corporate leadership and site teams, ensuring alignment on goals and initiatives
Develop, implement, and oversee property-specific marketing and leasing plans aligned with portfolio objectives
Review and approve property marketing calendars, promotional campaigns, and recommend effective rate strategies
Partner with revenue management and marketing teams to ensure property pricing, promotions, and positioning remain competitive
Ensure compliance with all University Partners policies, procedures, and brand standards
Train, mentor, and coach on-site leasing teams to ensure best-in-class sales performance and customer experience
Lead workshops, site visits, and regional trainings on leasing strategies, prospect engagement, and technology tools
Promote a culture of accountability, teamwork, and high performance across leasing teams
Monitor leasing velocity and key performance metrics across assigned properties, reporting findings to leadership
Ensure timely submission and accuracy of required leasing and marketing reports
Audit compliance with company policies, procedures, and brand standards
Complete special projects as assigned by the executive team
Travel: Significant travel (40–60%, depending on leasing season) required to support site teams, evaluate market conditions, and identify opportunities
Qualifications
3+ years of student housing experience required, including a minimum of 2 years managing multi-state leasing and/or regional responsibilities in student housing
Proven ability to lead, motivate, and coach leasing teams
Strong analytical skills with the ability to interpret data, trends, and market conditions
Excellent written and verbal communication skills; able to present effectively to both small and large groups
Strong organizational skills with the ability to manage multiple priorities across a large portfolio
Coachable, enthusiastic, and adaptable; able to thrive in a fast-paced environment
Effective team player; collaborates well across functions and levels
Able to work calmly and effectively under pressure while managing competing priorities
Able to maintain confidentiality and handle sensitive information with discretion
Education & Experience Requirements Bachelor’s degree (B.A.) from a four-year college or university required; or an equivalent combination of education and multi-site student housing experience.
Preferred Qualifications
Proficiency in Microsoft Office with the ability to learn new software quickly
Experience with Entrata or equivalent property management software; CRM and digital marketing tools a plus
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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