Brady Europe, Middle-East & Africa
Performance Marketing Manager
Brady Europe, Middle-East & Africa, Salt Lake City, Utah, United States, 84193
Overview
Join to apply for the
Performance Marketing Manager
role at
Brady Europe, Middle-East & Africa .
The
Performance Marketing Manager
will own the strategy, execution, and optimization of PDC’s digital marketing and paid media programs. This role is critical to driving measurable revenue growth through customer acquisition and retention. The ideal candidate blends strategic vision with analytical rigor, capable of leading at the whiteboard and diving into data. They are a
data-driven influencer and collaborator , able to align stakeholders and drive cross-functional initiatives that turn insights into results.
What you’ll be doing and what you’ll need to succeed are outlined below.
What You Will Be Doing
Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue.
Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets.
Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV.
Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement.
Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue.
Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results.
Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth.
What You Will Need To Be Successful
Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field.
5+ years of proven experience leveraging performance marketing to drive measurable revenue growth.
3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display).
Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI.
Expertise in campaign management across paid search, organic search, email, and display.
Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives.
Experience with A/B and multivariate testing methodologies to measure incrementality.
Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery).
Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates).
Preferred experience driving growth in both B2C and B2B environments.
Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights.
About Us Who we are:
When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. Brady is a global company with diverse industries and applications supported by world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady Brady offers a culture that encourages collaboration and innovation, with competitive pay and benefits. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. Our headquarters are in Milwaukee, Wisconsin, with more than 70 locations globally.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
Employee Resource Groups for networking, development, and volunteer opportunities
Employee Assistance Program and wellness programs
Dress-for-your-day policy
Charitable contributions matched through Brady’s Matching Gift program
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Printing Services
#J-18808-Ljbffr
Performance Marketing Manager
role at
Brady Europe, Middle-East & Africa .
The
Performance Marketing Manager
will own the strategy, execution, and optimization of PDC’s digital marketing and paid media programs. This role is critical to driving measurable revenue growth through customer acquisition and retention. The ideal candidate blends strategic vision with analytical rigor, capable of leading at the whiteboard and diving into data. They are a
data-driven influencer and collaborator , able to align stakeholders and drive cross-functional initiatives that turn insights into results.
What you’ll be doing and what you’ll need to succeed are outlined below.
What You Will Be Doing
Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue.
Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets.
Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV.
Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement.
Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue.
Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results.
Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth.
What You Will Need To Be Successful
Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field.
5+ years of proven experience leveraging performance marketing to drive measurable revenue growth.
3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display).
Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI.
Expertise in campaign management across paid search, organic search, email, and display.
Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives.
Experience with A/B and multivariate testing methodologies to measure incrementality.
Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery).
Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates).
Preferred experience driving growth in both B2C and B2B environments.
Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights.
About Us Who we are:
When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. Brady is a global company with diverse industries and applications supported by world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady Brady offers a culture that encourages collaboration and innovation, with competitive pay and benefits. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. Our headquarters are in Milwaukee, Wisconsin, with more than 70 locations globally.
Our Benefits
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
Employee Resource Groups for networking, development, and volunteer opportunities
Employee Assistance Program and wellness programs
Dress-for-your-day policy
Charitable contributions matched through Brady’s Matching Gift program
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Printing Services
#J-18808-Ljbffr