Brady Europe, Middle-East & Africa is hiring: Performance Marketing Manager in S

Overview

Join to apply for the Performance Marketing Manager role at Brady Europe, Middle-East & Africa.

The Performance Marketing Manager will own the strategy, execution, and optimization of PDC’s digital marketing and paid media programs. This role is critical to driving measurable revenue growth through customer acquisition and retention. The ideal candidate blends strategic vision with analytical rigor, capable of leading at the whiteboard and diving into data. They are a data-driven influencer and collaborator, able to align stakeholders and drive cross-functional initiatives that turn insights into results.

What you’ll be doing and what you’ll need to succeed are outlined below.

What You Will Be Doing

• Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue.
• Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets.
• Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV.
• Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement.
• Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue.
• Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results.
• Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth.

What You Will Need To Be Successful

• Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field.
• 5+ years of proven experience leveraging performance marketing to drive measurable revenue growth.
• 3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display).
• Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI.
• Expertise in campaign management across paid search, organic search, email, and display.
• Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives.
• Experience with A/B and multivariate testing methodologies to measure incrementality.
• Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery).
• Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates).
• Preferred experience driving growth in both B2C and B2B environments.
• Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights.

About Us

Who we are: When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. Brady is a global company with diverse industries and applications supported by world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why Work At Brady

Brady offers a culture that encourages collaboration and innovation, with competitive pay and benefits. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. Our headquarters are in Milwaukee, Wisconsin, with more than 70 locations globally.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• Employee Resource Groups for networking, development, and volunteer opportunities
• Employee Assistance Program and wellness programs
• Dress-for-your-day policy
• Charitable contributions matched through Brady’s Matching Gift program

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Printing Services