E.L.F. Beauty, Inc.
AVP, Integrated Marketing, Naturium
E.L.F. Beauty, Inc., Los Angeles, California, United States, 90079
Overview
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AVP, Integrated Marketing, Naturium
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E.L.F. BEAUTY . Get AI-powered advice on this job and more exclusive features. This range is provided by E.L.F. BEAUTY. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $200,000.00/yr About The Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, high-performance skincare, and rhode. In Fiscal Year 25, we had net sales of $1 billion and 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy includes competitive pay and benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid work environment. Visit our Career Page at elfbeauty.com/work-with-us for more information. Position Summary The AVP of Integrated Marketing is a pivotal role within the Naturium marketing team. It encompasses ownership and leadership of global strategy through to execution of the brands owned and earned media functions. This leader should demonstrate growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. The role will manage a team of 7 and a matrix of agencies, with team growth planned soon. Collaboration is essential as this leader works closely with brand, creative and digital functions to execute effectively. Responsibilities
Integrated Marketing Strategy: concept and develop holistic brand strategy for all brand owned and earned media Owned media: develop strategy and execution of owned media communications that reflect brand DNA; collaborate with Creative team on outputs Earned media: drive activations and buzz with influencer community to improve EMV and growth in editorial and business press New platforms: build brand presence on emerging social/digital communities to reach next generation Brand Campaigns: collaborate with CMO and Brand team to develop campaigns that anchor the marketing calendar Community Cultivation: oversee community management and feed insights into future marketing strategies Budget Management: manage and optimize a significant portion of brand spend Requirements
10+ years in integrated marketing with strong owned and earned media strategy Leadership experience managing marketing teams (7+ members) and agency partners Holistic brand strategy development aligned with business goals Strong owned media acumen and authentic platform-specific communications Proven success in earned media, influencer engagement, PR, and EMV growth Ability to grow brand presence on emerging digital platforms Experience leading brand campaigns and cross-functional initiatives Strong community-building and social listening skills Budget management with forecasting, optimization, and ROI analysis Collaborative, agile, and innovative leadership in a fast-paced environment This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of responsibilities and is subject to changes by the supervisor. E.L.F. Beauty respects your privacy. See our Job Applicant Privacy Notice for how your personal information is used and shared. Additional information
Not Applicable | Employment type: Full-time | Job function: Marketing and Sales | Industries: Personal Care Product Manufacturing #J-18808-Ljbffr
Join to apply for the
AVP, Integrated Marketing, Naturium
role at
E.L.F. BEAUTY . Get AI-powered advice on this job and more exclusive features. This range is provided by E.L.F. BEAUTY. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $200,000.00/yr About The Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, high-performance skincare, and rhode. In Fiscal Year 25, we had net sales of $1 billion and 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy includes competitive pay and benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid work environment. Visit our Career Page at elfbeauty.com/work-with-us for more information. Position Summary The AVP of Integrated Marketing is a pivotal role within the Naturium marketing team. It encompasses ownership and leadership of global strategy through to execution of the brands owned and earned media functions. This leader should demonstrate growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. The role will manage a team of 7 and a matrix of agencies, with team growth planned soon. Collaboration is essential as this leader works closely with brand, creative and digital functions to execute effectively. Responsibilities
Integrated Marketing Strategy: concept and develop holistic brand strategy for all brand owned and earned media Owned media: develop strategy and execution of owned media communications that reflect brand DNA; collaborate with Creative team on outputs Earned media: drive activations and buzz with influencer community to improve EMV and growth in editorial and business press New platforms: build brand presence on emerging social/digital communities to reach next generation Brand Campaigns: collaborate with CMO and Brand team to develop campaigns that anchor the marketing calendar Community Cultivation: oversee community management and feed insights into future marketing strategies Budget Management: manage and optimize a significant portion of brand spend Requirements
10+ years in integrated marketing with strong owned and earned media strategy Leadership experience managing marketing teams (7+ members) and agency partners Holistic brand strategy development aligned with business goals Strong owned media acumen and authentic platform-specific communications Proven success in earned media, influencer engagement, PR, and EMV growth Ability to grow brand presence on emerging digital platforms Experience leading brand campaigns and cross-functional initiatives Strong community-building and social listening skills Budget management with forecasting, optimization, and ROI analysis Collaborative, agile, and innovative leadership in a fast-paced environment This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of responsibilities and is subject to changes by the supervisor. E.L.F. Beauty respects your privacy. See our Job Applicant Privacy Notice for how your personal information is used and shared. Additional information
Not Applicable | Employment type: Full-time | Job function: Marketing and Sales | Industries: Personal Care Product Manufacturing #J-18808-Ljbffr