T-MOBILE USA, Inc.
Senior Programmatic Media Manager - Product & AI
T-MOBILE USA, Inc., Herndon, Virginia, United States, 22070
Overview
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. Employees enjoy wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. This position is located in Bellevue, WA, New York, NY or Herndon, VA. This is not a remote role and requires a hybrid environment with at least 3 days in the office per week. Job Responsibilities
Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation initiatives to advance T-Mobile's digital advertising capabilities. Integrate AI-driven programmatic solutions across key demand-side platforms to optimize targeting, bidding, and campaign performance. Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models with transparency to C-suite executives. Collaborate with cross-functional teams including analytics, finance, engineering, and campaign buying teams to align programmatic strategies with business goals and ensure cohesive execution. Drive programmatic inventory strategy and execution with a highly controlled, quality-focused buying approach, including:
100% use of Deal ID transactions for all programmatic deals 100% adherence to approved inclusion lists for inventory sources 100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying team's needs, serving as the primary liaison to key programmatic supply partners. Develop a shared SSP partnership strategy in collaboration with T-Mobile's Advertising Solutions (T-Ads) team, aligning programmatic buy-side needs with the company's sell-side opportunities. Develop resourcing plans for new programmatic product features or tools, supporting investments in technology improvements and securing participant support. Prepare and deliver executive-level presentations on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment. Education and Work Experience
Bachelor's degree in marketing, data analytics, or related field; MBA preferred 7+ years of experience in digital marketing or advertising, with a strong focus on programmatic media strategy, platform management, and innovation Knowledge, Skills and Abilities
Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and a detailed understanding of the programmatic ecosystem, including deal structures and supply-side platforms Proven experience integrating new technologies into advertising or media strategies Exceptional analytical skills and experience with data-driven forecasting and ROI analysis; able to interpret complex datasets and present actionable insights to executive participants Excellent communication and collaboration abilities, with a track record of working across teams and influencing without direct authority Proven ability to craft arguments and drive product/technology initiatives from concept to implementation as a high-impact individual contributor Compensation and Benefits
Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary based on location, qualifications, and experience. At T-Mobile, employees in regular roles are eligible for annual bonuses or other incentives based on role and performance. Some positions offer monthly bonuses. To find the pay range for this role based on hiring location, click here. Benefits and Equal Opportunity
At T-Mobile, our benefits exemplify the spirit of One Team, Together. We offer medical, dental and vision insurance, flexible spending accounts, 401(k), employee stock grants, employee stock purchase plan, paid time off and holidays, parental and family leave, family building benefits, childcare support, tuition assistance, disability, life insurance, and other voluntary coverages. Eligible employees may also receive mobile service and home internet discounts, pet insurance, and access to commuter and transit programs. To learn about T-Mobile's benefits, visit www.t-mobilebenefits.com. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning employment are made without regard to protected characteristics. Discrimination, retaliation or harassment are not tolerated. If you need reasonable accommodation, please contact ApplicantAccommodation@t-mobile.com or 1-844-873-9500. This channel is not for job inquiries.
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At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. Employees enjoy wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. This position is located in Bellevue, WA, New York, NY or Herndon, VA. This is not a remote role and requires a hybrid environment with at least 3 days in the office per week. Job Responsibilities
Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation initiatives to advance T-Mobile's digital advertising capabilities. Integrate AI-driven programmatic solutions across key demand-side platforms to optimize targeting, bidding, and campaign performance. Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models with transparency to C-suite executives. Collaborate with cross-functional teams including analytics, finance, engineering, and campaign buying teams to align programmatic strategies with business goals and ensure cohesive execution. Drive programmatic inventory strategy and execution with a highly controlled, quality-focused buying approach, including:
100% use of Deal ID transactions for all programmatic deals 100% adherence to approved inclusion lists for inventory sources 100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying team's needs, serving as the primary liaison to key programmatic supply partners. Develop a shared SSP partnership strategy in collaboration with T-Mobile's Advertising Solutions (T-Ads) team, aligning programmatic buy-side needs with the company's sell-side opportunities. Develop resourcing plans for new programmatic product features or tools, supporting investments in technology improvements and securing participant support. Prepare and deliver executive-level presentations on programmatic strategy, performance metrics, and innovation initiatives, engaging senior leadership and driving alignment. Education and Work Experience
Bachelor's degree in marketing, data analytics, or related field; MBA preferred 7+ years of experience in digital marketing or advertising, with a strong focus on programmatic media strategy, platform management, and innovation Knowledge, Skills and Abilities
Deep expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk, Amazon DSP) and a detailed understanding of the programmatic ecosystem, including deal structures and supply-side platforms Proven experience integrating new technologies into advertising or media strategies Exceptional analytical skills and experience with data-driven forecasting and ROI analysis; able to interpret complex datasets and present actionable insights to executive participants Excellent communication and collaboration abilities, with a track record of working across teams and influencing without direct authority Proven ability to craft arguments and drive product/technology initiatives from concept to implementation as a high-impact individual contributor Compensation and Benefits
Base Pay Range: $97,800 - $176,400 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary based on location, qualifications, and experience. At T-Mobile, employees in regular roles are eligible for annual bonuses or other incentives based on role and performance. Some positions offer monthly bonuses. To find the pay range for this role based on hiring location, click here. Benefits and Equal Opportunity
At T-Mobile, our benefits exemplify the spirit of One Team, Together. We offer medical, dental and vision insurance, flexible spending accounts, 401(k), employee stock grants, employee stock purchase plan, paid time off and holidays, parental and family leave, family building benefits, childcare support, tuition assistance, disability, life insurance, and other voluntary coverages. Eligible employees may also receive mobile service and home internet discounts, pet insurance, and access to commuter and transit programs. To learn about T-Mobile's benefits, visit www.t-mobilebenefits.com. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning employment are made without regard to protected characteristics. Discrimination, retaliation or harassment are not tolerated. If you need reasonable accommodation, please contact ApplicantAccommodation@t-mobile.com or 1-844-873-9500. This channel is not for job inquiries.
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