AIChE - American Institute of Chemical Engineers
Director, Marketing
AIChE - American Institute of Chemical Engineers, New York, New York, us, 10261
Overview
AIChE - American Institute of Chemical Engineers seeks a Director of Marketing. The role leads the organization's marketing, education, conferences, and membership initiatives, reporting to the Chief Executive Officer. The position aims to modernize AIChE’s global marketing strategy to increase engagement among members and prospective members. Responsibilities
Develop and execute an integrated marketing, communications, and membership strategy aligned with AIChE’s mission and goals. Build and lead a high-performing team that includes marketing, communication, and membership functions, fostering a collaborative and results-driven department culture. Lead cross-functional teams to enhance AIChE’s position as the global leader in chemical engineering. Develop and manage AIChE’s thought leadership initiatives, positioning the organization as a leading voice in chemical engineering. Collaborate with executive leadership to drive organizational growth through innovative marketing, conference strategies, and membership engagement. Identify and leverage data-driven insights to refine strategies and enhance the impact of AIChE’s programs. Develop digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing. Manage relationships with external agencies, media partners, and stakeholders to maximize brand visibility. Enhance engagement with members, partners, and the broader industry community through compelling storytelling and outreach efforts. Lead strategies to attract, retain, and engage members by enhancing AIChE’s value proposition. Competencies
Strategic Thinking: Ability to develop and implement forward-thinking organizational strategies. Leadership & Influence: Proven ability to lead teams, drive initiatives, and influence stakeholders. Brand Management: Expertise in building, managing, and evolving a strong organizational brand. Digital & Data Analytics: Strong knowledge of digital marketing trends and data-driven decision-making. Innovation & Creativity: Forward-thinking approach to marketing, education, and engagement strategies. Member Engagement & Growth: Experience in membership-driven organizations and creating value for members. Event & Conference Marketing: Strong understanding of conference promotion and attendee engagement strategies. Requirements
Bachelor’s degree in Marketing or Communications; 10+ years of senior-level marketing, communications, or strategy experience, preferably within a professional association, non-profit, or STEM-focused organization. Demonstrated expertise in developing and executing successful marketing, branding, and public relations strategies. Strong background in digital marketing, analytics, and audience engagement. Experience overseeing large-scale conferences, educational programs, or membership-driven initiatives. Demonstrated ability to lead teams, manage budgets, and drive organizational growth. Excellent communication skills with the ability to engage diverse stakeholders, including members, corporate partners, and the media. Passion for science, engineering, and innovation is a plus. Benefits
Compensation Range: $150,000 - $160,000 Bonus opportunity Medical, Dental and Vision Insurance Flexible Spending Account 403b Retirement Plan with Company Match Paid Vacation and Sick Days Educational Assistance Company Paid Life Insurance Company Paid Short Term and Long Term Disability Insurance Various Employee Perks and Discounts The American Institute of Chemical Engineers is an Equal Opportunity Employer. J-18808-Ljbffr
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AIChE - American Institute of Chemical Engineers seeks a Director of Marketing. The role leads the organization's marketing, education, conferences, and membership initiatives, reporting to the Chief Executive Officer. The position aims to modernize AIChE’s global marketing strategy to increase engagement among members and prospective members. Responsibilities
Develop and execute an integrated marketing, communications, and membership strategy aligned with AIChE’s mission and goals. Build and lead a high-performing team that includes marketing, communication, and membership functions, fostering a collaborative and results-driven department culture. Lead cross-functional teams to enhance AIChE’s position as the global leader in chemical engineering. Develop and manage AIChE’s thought leadership initiatives, positioning the organization as a leading voice in chemical engineering. Collaborate with executive leadership to drive organizational growth through innovative marketing, conference strategies, and membership engagement. Identify and leverage data-driven insights to refine strategies and enhance the impact of AIChE’s programs. Develop digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing. Manage relationships with external agencies, media partners, and stakeholders to maximize brand visibility. Enhance engagement with members, partners, and the broader industry community through compelling storytelling and outreach efforts. Lead strategies to attract, retain, and engage members by enhancing AIChE’s value proposition. Competencies
Strategic Thinking: Ability to develop and implement forward-thinking organizational strategies. Leadership & Influence: Proven ability to lead teams, drive initiatives, and influence stakeholders. Brand Management: Expertise in building, managing, and evolving a strong organizational brand. Digital & Data Analytics: Strong knowledge of digital marketing trends and data-driven decision-making. Innovation & Creativity: Forward-thinking approach to marketing, education, and engagement strategies. Member Engagement & Growth: Experience in membership-driven organizations and creating value for members. Event & Conference Marketing: Strong understanding of conference promotion and attendee engagement strategies. Requirements
Bachelor’s degree in Marketing or Communications; 10+ years of senior-level marketing, communications, or strategy experience, preferably within a professional association, non-profit, or STEM-focused organization. Demonstrated expertise in developing and executing successful marketing, branding, and public relations strategies. Strong background in digital marketing, analytics, and audience engagement. Experience overseeing large-scale conferences, educational programs, or membership-driven initiatives. Demonstrated ability to lead teams, manage budgets, and drive organizational growth. Excellent communication skills with the ability to engage diverse stakeholders, including members, corporate partners, and the media. Passion for science, engineering, and innovation is a plus. Benefits
Compensation Range: $150,000 - $160,000 Bonus opportunity Medical, Dental and Vision Insurance Flexible Spending Account 403b Retirement Plan with Company Match Paid Vacation and Sick Days Educational Assistance Company Paid Life Insurance Company Paid Short Term and Long Term Disability Insurance Various Employee Perks and Discounts The American Institute of Chemical Engineers is an Equal Opportunity Employer. J-18808-Ljbffr
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