Digital Marketing Manager Job at Crimson Cup in Columbus

Job Title: Digital/AI Marketing Manager

Location: Columbus, Ohio
Company: Crimson Cup Coffee & Tea

Reports To: Sales and Marketing Director

About Us:

We are seeking a dynamic and intrapreneurial Digital/AI Marketing Manager to join our growing team. This role is ideal for a self-starter who thrives in a results-driven environment and is eager to take ownership of marketing outcomes. You'll be joining a highly respected, 34-year-old coffee and beverage company with a reputation for innovation, quality, and customer service.

This is a rare opportunity to merge your passion for digital marketing and AI with the stability and credibility of a trusted, long-established brand. If you have the mindset of a builder and the skillset of a modern marketer, we'd love to hear from you.

Key Responsibilities:

Digital Strategy & Execution:

- Develop and implement a full-funnel digital marketing strategy to drive brand awareness, traffic, engagement, and sales.
- Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels.
- Optimize digital media spend and performance based on KPIs including return on ad spend and conversion rates.

SEO & SEM Management:

- Lead the development and execution of SEO strategies to improve organic search visibility and website traffic.
- Conduct keyword research, optimize site content and metadata, and collaborate on technical SEO improvements.
- Manage SEM campaigns (Google Search, Shopping, and Display), including bid strategies, ad copy, and landing page optimization.
- Analyze and report on organic and paid search performance, and adjust tactics for continuous improvement.

eCommerce Management:

- Own day-to-day operations and strategy for our DTC website and retail marketplace partners (e.g., Amazon, Instacart, Walmart Marketplace).
- Monitor site performance, conversion rates, and AOV, and optimize digital touchpoints to increase online sales.
- Partner with operations and logistics teams to ensure inventory accuracy and fulfillment alignment.

Social Media Marketing:

- Lead social media strategy, content calendar, and community engagement across Instagram, TikTok, Facebook, and LinkedIn and other audience relevant platforms
- Manage both organic content and paid campaigns to grow followers, increase engagement, and drive traffic to retail stores and online channels
- Collaborate with influencers and brand ambassadors to amplify brand presence.

Email & CRM Marketing:

- Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and performance optimization.
- Support new product launches, seasonal promotions, and retention strategies with targeted communications.

Analytics & Optimization:

- Use Google Analytics, Meta Ads Manager, and other tools to track, measure, and report performance across all channels.
- Deliver insights and recommendations to inform strategy and improve results across paid, organic, and owned media.
- Leverage AI tools to analyze campaign performance, personalize messaging, improve targeting, and make data-driven decisions in real-time.

Required Qualifications:

- Proven experience in digital marketing, growth marketing, or performance marketing-preferably in Shopify B2B or B2C environments.
- Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI, Surfer SEO, etc.).
- Strong understanding of Shopify, WordPress, Google Ads, Meta Ads, Google Analytics, and other keyword tools
- Strong analytical, creative, and problem-solving skills, with the ability to understand brand storytelling and consumer behavior online.
- Ability to work independently while collaborating across departments.
- Intrapreneurial mindset with a focus on results, innovation, and ownership.

The Person

Intrapreneurial Attitude:

• Learning by doing
• Unstructured
• Fluid
• Values emotions as well as reason
• Contribution
• Results
• Relationship-focused
• Change
• Abundance

Why be an Intrapreneur?

• Opportunity to make a lasting difference
• See, touch and feel the results of your efforts
• Have far more responsibility much faster than the corporate track

Expectations:

• Do not expect to be managed. Manage yourself and manage up.
• Don't wait to be told what to do – figure out what you think needs doing, check in if you need to, and do it.
• Don't expect other people to always pat you on the back – learn how to motivate yourself and ask for positive feedback when you need it.
• Coachable – listen and take action on your Entrepreneur/Coach's successful experience

Strategy:

• Create Value
• Understand your Unique Ability (what you do best and most love doing.)
• Provide direction only in the area of your Unique Ability
• Provide Confidence - confidence about what you say and what you'll do.
• Come to work fully engaged
• Curious and always want to learn more
• Take Initiative means stepping out, taking a risk and trying something.
• The most successful and valued Intrapreneurs don't avoid problems, they actively look for them and tackle them head-on.
• Focus on Results – live in the Results Economy, not the Time-and-Effort Economy. Goal is to always be minimizing the time and effort while maximizing the results.
• Ownership Attitude
• Our greatest lessons occur not when things go as expected, but when they don't, and we learn what to do differently next time.
• Own your actions, behaviors and communication for then you'll have the power to change them.
• Ask your Coach/Entrepreneur "what do I need to know in order for this project to be successful?"
• Be In Alignment
• Understand the desired result, and do what you need to do to align with it.
• Definition of result: Answer question – "What does it look like when it's done and done well?"

Preferred Qualifications:

Marketing Communications or related field.

3+ Years of digital marketing experience in CPG, beverage or lifestyle brands.