Digital Marketing Specialist

About the Organization Hello and thank you for considering a career with Bomnin Automotive! We are a family-owned and operated business that has been delivering excellence in the automotive industry since 2010. Our team is passionate about creating a diverse environment where all of our associates are supported and can build rewarding careers.At Bomnin Automotive, we take pride in offering our associates extensive benefits and a culture that is geared towards providing them with vast growth opportunities. We believe in doing what's right for our associates, which is why we offer medical benefits with employer-paid contribution, dental, gap, vision, disability, cancer insurance, life insurance, and a retirement plan 401(k) with an employer match. We also offer PTO, paid holidays, and a flexible schedule to ensure that our associates have a healthy work-life balance.In addition to our commitment to our associates, we are also passionate about giving back to our community. Our mission is not just about selling cars, but in providing hope, love, and strength to our community. Throughout the years we have supported causes in search for a cure to pediatric cancer; we have partnered with local non-profits that serve the under-privileged; and donated time and resources to schools, charitable organizations, and causes that are relevant and important to each of the community's we represent.We are proud of our team and the work that we do, and we hope that you will consider joining us in our mission to deliver excellence in the automotive industry and make a positive impact on the community. EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Description Job Title: Digital Marketing SpecialistDepartment: MarketingLocation: Bomnin Automotive ManagementEmployment Status: Full-time (Exempt)Reports To: Chief Executive Officer (CEO)Job SummaryThe Digital Marketing Specialist at Bomnin Automotive Group plays a key role in developing, executing, and optimizing digital marketing strategies across the entire Bomnin Automotive Group. This position supports all dealership locations by driving online visibility, generating leads, and enhancing brand presence through digital platforms. The ideal candidate is both creative and data-driven, with a strong understanding of the automotive industry and the ability to deliver measurable results.Key Responsibilities Strategy & Execution: Develop and implement digital marketing campaigns across various channels including paid search, display, social media, email, and SEO. Website & Content Management: Manage website updates, landing pages, and ensure online content is accurate, on-brand, and optimized for search and user experience. Analytics & Reporting: Track and report on key performance metrics (KPIs), campaign results, and ROI using tools like Google Analytics, GA4, and CRM dashboards. Lead Generation: Optimize digital campaigns to maximize quality lead volume for all store locations. SEO/SEM: Manage organic and paid search initiatives to ensure strong search rankings and traffic growth. Social Media: Maintain and grow the group's presence across major social platforms, ensuring alignment with the company's voice, events, and community efforts. Collaboration: Work closely with store-level marketing liaisons, BDC, sales teams, and vendor partners to ensure alignment on campaigns, messaging, and reporting. Reputation Management: Monitor and respond to online reviews, customer comments, and dealership ratings across review platforms. Compliance: Ensure all marketing content adheres to brand guidelines and industry regulations. Position Requirements Requirements Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred. 3+ years of experience in digital marketing, preferably in the automotive, retail, or multi-location environment. Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics (Universal and GA4), and SEO/SEM best practices. Experience using CRM tools and dealership platforms (e.g., Dealer.com, Dealer Inspire, VinSolutions, or similar) is a plus. Excellent written and verbal communication skills. Strong analytical mindset with the ability to turn insights into actionable strategies. Ability to manage multiple projects, prioritize deadlines, and work independently. Willingness to complete a pre-employment assessment.Physical Demands This position primarily involves office-based work with minimal physical demands.Work Environment Professional office setting at Bomnin Automotive Headquarters, with collaboration across dealership locations. Remote work flexibility may be considered depending on business needs and performance.Other DutiesThis job description is not intended to be all-inclusive. Other duties may be assigned as needed to support the success of the group's marketing goals.At-Will EmploymentEmployment at Bomnin Automotive is "at-will." This means either the associate or the company may terminate the employment relationship at any time, with or without cause or notice. This job description does not constitute an employment contract or guarantee of continued employment.Full-Time/Part-Time Full-Time Location Bomnin Automotive Management This position is currently accepting applications.