Logo
Confidential

Vice President of Marketing

Confidential, New York, New York, United States, 10001

Save Job

Vice President of Marketing

About the Company

Leading digital media platform & omni-channel entertainment company

Industry Publishing

Type Privately Held, Private Equity-backed

Founded 1909

Employees 1001-5000

Categories

News Media Publishing Media and Entertainment Mobile Apps Entertainment & Recreation Social Media

Specialties

publishing fashion luxury digital journalism engineering technology media advertising creative magazines magazine editorial content design and editing

Business Classifications

B2C

About the Role

The Company is in search of a Vice President of Marketing to spearhead the development and execution of comprehensive marketing strategies for its flagship brand. The successful candidate will be responsible for both consumer and commercial marketing, with a focus on evolving the brand's presence, deepening audience engagement, and driving revenue growth across various platforms. This role demands a seasoned professional with over 15 years of experience in marketing and brand strategy, particularly in the fashion, luxury, and media landscape. The VP of Marketing will work closely with editorial, sales, media, commerce, and subscription teams to ensure a unified marketing approach that aligns with the brand's editorial vision and meets the needs of both B2C and B2B audiences.

Key responsibilities for the Vice President of Marketing include leading consumer marketing campaigns for major brand events and initiatives, as well as developing full-funnel B2B marketing programs to support revenue objectives. The ideal candidate will have a proven track record in building high-impact marketing campaigns that resonate culturally and deliver business results. They should possess exceptional storytelling, communication, and presentation skills, and be adept at leading a high-performing marketing team. The role requires a strategic thinker with the ability to translate editorial vision into commercial storytelling, and a hands-on approach to execution across strategy, creative, production, and events. The VP of Marketing will be instrumental in enhancing the brand's perception as a creative and commercial partner, and in fostering a motivated and respected marketing team within the organization.

Hiring Manager Title VP, Global Luxury and Fashion

Travel Percent Less than 10%

Functions

Marketing