Confidential
Vice President of Audience Analytics
About the Company
Prominent media conglomerate
Industry Media Production
Type Privately Held
Founded 1887
Employees 10,001+
Categories
Media Publishing Cooking Delish Dinner Ideas Food Blogs Grocery Coupons Holiday Recipes" Menus Party Food Recipes Advertising Digital Media News TV TV Production Video Streaming Farm Products Warehousing Storage Services Grain Elevators Farming
Specialties
television digital magazines entertainment publishing business media cable radio real estate syndication and marketing
About the Role
The Company is seeking a Vice President of Audience Analytics to lead the integration of advanced data science with consumer insights, driving business impact across enterprise-level marketing and advertising. The successful candidate will be responsible for developing and executing data-driven audience strategies that meet the objectives of both marketing and ad sales. This role involves managing a multidisciplinary team, building and deploying machine learning models, and activating audience insights to enhance personalization, targeting, and performance measurement. The VP will also be instrumental in the organization's transition to consumer-centric decision-making, using cutting-edge techniques to support business growth, campaign performance, and brand resonance.
Applicants for the Vice President of Audience Analytics position at the company should have a minimum of 10-15 years' experience in data science or audience analytics, with a strong background in consumer research. The role requires a leader with a proven track record in applying advanced analytics and machine learning models, particularly in the context of B2C marketing and ad sales. The ideal candidate will possess exceptional storytelling and communication skills, the ability to influence across business units, and experience in leading cross-functional teams. Proficiency in tools such as Python, R, SQL, and cloud platforms is essential, with a Bachelor's degree required and a Master's degree preferred in a relevant field. The role demands a strategic thinker with an entrepreneurial ethos, capable of translating complex insights into actionable business recommendations and identifying opportunities for growth and innovation.
Hiring Manager Title SVP of Data Product Development
Travel Percent Less than 10%
Functions
Data Management/Analytics
About the Company
Prominent media conglomerate
Industry Media Production
Type Privately Held
Founded 1887
Employees 10,001+
Categories
Media Publishing Cooking Delish Dinner Ideas Food Blogs Grocery Coupons Holiday Recipes" Menus Party Food Recipes Advertising Digital Media News TV TV Production Video Streaming Farm Products Warehousing Storage Services Grain Elevators Farming
Specialties
television digital magazines entertainment publishing business media cable radio real estate syndication and marketing
About the Role
The Company is seeking a Vice President of Audience Analytics to lead the integration of advanced data science with consumer insights, driving business impact across enterprise-level marketing and advertising. The successful candidate will be responsible for developing and executing data-driven audience strategies that meet the objectives of both marketing and ad sales. This role involves managing a multidisciplinary team, building and deploying machine learning models, and activating audience insights to enhance personalization, targeting, and performance measurement. The VP will also be instrumental in the organization's transition to consumer-centric decision-making, using cutting-edge techniques to support business growth, campaign performance, and brand resonance.
Applicants for the Vice President of Audience Analytics position at the company should have a minimum of 10-15 years' experience in data science or audience analytics, with a strong background in consumer research. The role requires a leader with a proven track record in applying advanced analytics and machine learning models, particularly in the context of B2C marketing and ad sales. The ideal candidate will possess exceptional storytelling and communication skills, the ability to influence across business units, and experience in leading cross-functional teams. Proficiency in tools such as Python, R, SQL, and cloud platforms is essential, with a Bachelor's degree required and a Master's degree preferred in a relevant field. The role demands a strategic thinker with an entrepreneurial ethos, capable of translating complex insights into actionable business recommendations and identifying opportunities for growth and innovation.
Hiring Manager Title SVP of Data Product Development
Travel Percent Less than 10%
Functions
Data Management/Analytics