Digital Marketing Manager Job at Robert Half in Fort Washington

We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.

Responsibilities:

• Develop and implement comprehensive growth marketing strategies to drive demand generation.

• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.

• Oversee paid media initiatives, including paid social and paid search, to maximize ROI

• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists

• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus

• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement

• Utilize audience segmentation techniques to create targeted and impactful campaigns.

• Monitor and analyze campaign performance to identify trends and enhance effectiveness.

• Collaborate with cross-functional teams to align marketing efforts with overall business goals.

• Leverage automation tools to streamline campaign workflows and improve efficiency.

• Conduct thorough market research to identify opportunities for audience engagement.

• Optimize email marketing campaigns and Google Ads for better reach and conversions.

• Continuously refine strategies based on data insights and analytics.

• 5–7 years in growth marketing, performance marketing, or lifecycle marketing in healthcare, pharma, or relevant field

• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments

• Proven experience in digital marketing, including demand generation and growth strategies.

• Expertise in managing paid media campaigns across platforms such as paid social and paid search.

• Proficient in using Google Analytics and other analytical tools to track campaign performance.

• Strong knowledge of omnichannel marketing strategies and audience segmentation.

• Experience in creating and optimizing email campaigns to drive customer engagement.

• Familiarity with marketing automation tools to streamline processes.

• Ability to analyze data and implement actionable insights for campaign improvement.

• Excellent organizational and communication skills to manage multiple projects effectively.