Mental Health Cooperative is hiring: Marketing Manager in Nashville

Overview

Are you a results-focused marketer with a strong sense of purpose who’s ready to apply your talents where they truly matter? Mental Health Cooperative is hiring a Marketing Manager to bring our mission to life across Tennessee. This is a roll-up-your-sleeves, execution-focused role for someone who thrives at the intersection of mission, growth, and getting things done. You9ll help us drive referrals, admissions, and brand clarity by turning strategy into smart, practical marketing campaigns that work in the real world. You9ll do so with a limited budget, so you9ll have to rely on your smarts and resourcefulness to achieve results.

We serve people with serious mental illness, many of whom also face poverty, homelessness, addiction, and other barriers. That means the work you do here truly matters. You won9t just be marketing a service. You9ll be helping people find the care they deserve. This role is perfect for someone on the rise—someone with strong fundamentals, ideas bigger than their current role, and the drive to take on more responsibility in a high-impact environment.

What You9ll Do

• Execute high-impact campaigns across digital and print channels to drive referrals, admissions, and brand awareness
• Track and improve performance using dashboards and partner feedback
• Manage timelines and calendars to keep campaigns moving and aligned to business development goals
• Build assets that get results, including emails, one-pagers, flyers, and digital content
• Collaborate with Business Development to develop segment-specific leave-behinds, referral toolkits, and outreach campaigns
• Keep core assets clean, current, and consistent with brand messaging
• Make the CRM work for us by building email sequences, newsletters, and landing pages in HubSpot
• Organize and maintain lists, tags, and workflows to support partner engagement and lead tracking
• Support growth on the ground by working closely with Business Development reps, translating feedback into better campaigns, tools, and communications
• Stay nimble—test, tweak, and respond fast to what the field is telling us
• Help tell a clearer, stronger story by applying StoryBrand principles and ensuring consistent, compelling messaging across touchpoints
• Lead internal messaging, training, and culture campaigns that reinforce our mission and values

You Might Be a Great Fit If You9re

• Have 4–6 years of hands-on marketing experience in a corporate or entrepreneurial nonprofit setting, with a proven track record of driving referrals, admissions, or customer conversions in a growth-focused environment
• Are strategic and effective with words—able to turn complex ideas into clear, compelling messages that connect and convert
• Have used HubSpot or a similar platform to build and send email campaigns, manage workflows, or track engagement
• Are naturally organized, take initiative, and follow through without reminders; you9re known for operating at an elite level and consistently outproducing peers
• Want to work on things that matter, not just move metrics
• Are hungry to grow—willing to stretch into new things and figure them out
• Value balance but prioritize delivery; deadlines and outcomes come first

What Success Looks Like

• Campaigns are executed smoothly, on time, and with clear results that drive admissions
• BD and partner teams are consistently equipped with tools that work
• Messaging is clean, aligned, and consistently reflects our mission
• HubSpot supports campaign and referral workflows
• You9re known internally as someone who gets it done and gets it right

Benefits

Mental Health Cooperative offers a full comprehensive benefits plan for you to participate in. Available products include:

• Medical Insurance/Prescription Drug Coverage
• Health Savings Account
• Dental & Vision Insurance
• Basic Life and AD&D Insurance
• Short- & Long-Term Disability
• Supplemental Life Insurance
• Cancer & Accident Insurance
• Critical Illness Insurance
• 403b - Retirement Plan
• Calm App for medication and mental health
• Gym membership discounts
• Pet Insurance

Mental Health Cooperative embraces inclusion, diversity and equal opportunity. We9re committed to building a team that represents a variety of backgrounds, perspectives, and skills. Mental Health Cooperative is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.