Lifecycle Marketing Manager Job at Resonance in New York

Overview

Join to apply for the Lifecycle Marketing Manager role at Resonance.

We’re looking for a retention marketer and operator to take ownership of our activation, re-engagement, and retention systems for a company building the future of fashion. Turn new users into active creators, and creators into repeat customers — through smart, personalized, automated lifecycle experiences. You thrive on building, testing, and iterating quickly—and using AI, no-code tools, and clever thinking to move fast and deliver impact. You’ll dig into user behavior, design lifecycle experiments, and use AI and automation tools to execute campaigns fast. No waiting for product or engineering—this is your playground.

Responsibilities

• Own user retention: Map the lifecycle, find dropoffs, and build experiments to bring people back.
• Hack together systems: Use AI, no-code tools, and your own creative muscle to build automations, messaging flows, and activation loops.
• Create at scale with AI: Use AI tools to generate and personalize content, landing pages, emails, and in-product experiences.
• Run lifecycle experiments: Test content, timing, frequency, and segmentation strategies to find what works—across messaging, onboarding flows, reactivation campaigns, or new user segments.
• Act on data: Surface insights, design interventions, and measure impact.

Why This Role is Special

• You’ll define the future of the fashion industry and retention marketing in the age of AI—not just optimize an existing playbook.
• You’ll move faster than traditional teams thanks to AI, automation, and full ownership.
• You’ll operate at the edge of marketing, no-code, and AI—and become a model for the future of growth.
• You’ll see your work in the product, in the numbers, and in user feedback—every day.

Requirements

• 2-5 years of experience in growth, lifecycle marketing, or startup execution, ideally in a zero-to-one or solo operator role.
• Think like a product manager for the funnel — test, iterate, measure.
• Built or automated workflows using no-code tools (Zapier, Airtable, Klaviyo, etc.) and love connecting the dots between tools without needing an engineer.
• Can write persuasive, clear, and high-converting copy—emails, texts, modals, landing pages, all of it.
• Love fast feedback loops. You’re addicted to testing ideas, measuring impact, and improving daily.
• Highly self-directed—you see problems and solve them before they’re assigned.

Benefits

• We offer full benefits (medical, dental, and vision), a competitive salary and equity
• Resonance Companies is an equal opportunity employer and values diversity in our company. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Business Consulting and Services and Advertising Services

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